Decathlon, a number one sporting items retailer, took everybody abruptly lately because it modified its identify to ‘Nolhtaced’ in Belgium for a month. If you happen to, too, try to decode the that means of this complicated identify, cease! It’s simply the spelling of the model’s identify in reverse.
The purpose behind this attention-grabbing transfer, in accordance with a press launch, is to advertise “reverse buying“, permitting clients to resell outdated or unused sporting items to Decathlon in order that they are often repaired and resold with a guaranty. If the merchandise can’t be repaired or reused, they are going to be directed to a recycling hub.
“The objective is to reuse as a lot gear as doable to scale back the affect on our surroundings and keep away from waste. Decathlon’s second-hand product vary will even permit much less lucky shoppers to purchase high quality sports activities gear at a cheaper price,” Decathlon Belgium wrote within the press launch.
Decathlon is amassing sporting items (excluding security articles, hygiene merchandise, meals merchandise, medical merchandise, and personalised gadgets), even those that weren’t bought from the chain, in alternate for vouchers legitimate for 2 years. The retailer talked about that it has already collected 26,000 gadgets in Belgium this 12 months in the course of the take a look at part in return for a complete voucher worth of €593,220.
The identify ‘Nohltaced’ now seems on the web site brand, social media, and above the entrances of three of Decathlon’s Belgian branches – Namur, Ghent, and Evere.
Arnaud de Coster, head of second-hand merchandise at Nolhtaced Belgium, stated, “At first look, this identify change may appear like a mere advertising and marketing initiative, however our objective is primarily to make our buy-back service identified to as many individuals as doable.”
Agreeing, Joeri Moons added that it’s much less about proudly owning and extra about utilizing. “This additionally implies that we have to design our merchandise in order that they will final so long as doable,” he stated.
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