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Home»Finance»Chinese AI startup Shengshu launches image-to-video tool, rivaling Sora
Finance

Chinese AI startup Shengshu launches image-to-video tool, rivaling Sora

November 14, 2024No Comments3 Mins Read
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Chinese AI startup Shengshu launches image-to-video tool, rivaling Sora
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Pictured right here is an AI-generated clip from Vidu’s web site. The software can create movies from textual content or picture prompts.

Evelyn Cheng | CNBC

BEIJING — Beijing-based Shengshu Expertise on Wednesday mentioned that its synthetic intelligence-powered text-to-video software Vidu will now be capable of generate movies by combining photographs.

Vidu already permits customers worldwide to create 8-second clips primarily based on written prompts. Whereas OpenAI — the maker of ChatGPT — in February revealed that its AI mannequin Sora might generate one-minute movies from textual content, it has but to launch that publicly.

Vidu’s new AI characteristic can mix three photos — similar to a shirt, particular person and moped — right into a video of the particular person sporting the shirt and driving the moped via a scene, Shengshu mentioned.

Different platforms declare they will flip textual content or photographs into movies utilizing AI, however the high quality of output varies. The breakthrough that Shengshu claims is the flexibility to take three distinctive photographs and combine them with visible consistency into an AI-generated video.

“Very early on we pinpointed [visual consistency] as the issue, and wished to unravel it properly,” Fan Bao, chief expertise officer at Shengshu, mentioned in Mandarin, translated by CNBC.

Vidu launched in April and its capability to show two profile photographs into lifelike movies of individuals hugging went viral on TikTok.

Take-Two Interactive CEO Strauss Zelnick: We're an organic growth story going forward

The AI video generator is already making a living from advertisers, animators and different companies, Shengshu co-founder and CEO Jiayu Tang mentioned in Mandarin, in keeping with a CNBC translation. He mentioned month-to-month utilization charges per buyer can vary from 100,000 yuan to 1 million yuan ($13,871 to $138,711).

To deal with copyright points, Tang mentioned an organization may signal a cope with an artist that permits the AI to imitate the artist’s fashion of portray for an commercial. He mentioned he hadn’t seen important authorized circumstances round shoppers’ use of photographs.

Tang added that Vidu would not enable the general public to generate content material utilizing photographs of celebrities or “delicate” people. He mentioned the AI software additionally bans nudes and violent photographs. As for private photographs, Tang mentioned Vidu destroys the information in accordance with basic information safety regulation — a worldwide benchmark.

Shengshu was based final yr with backers together with Baidu Ventures, Alibaba-affiliate Ant Group, Chinese language startup Zhipu AI, Qiming Enterprise Companions and Beijing metropolis, in keeping with PitchBook.

Tang mentioned Vidu’s AI runs off rented cloud servers in China and overseas.

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