The Deutsche Telekom pavilion at Cellular World Congress in Barcelona, Spain.
Angel Garcia | Bloomberg | Getty Photographs
BARCELONA — Europe’s telecommunication companies are ramping up requires extra trade consolidation to assist the area compete extra successfully with superpowers just like the U.S. and China on key applied sciences like 5G and synthetic intelligence.
Final week on the Cellular World Congress (MWC) commerce present in Barcelona, CEOs of a number of telecoms companies referred to as on regulators to make it simpler for them to mix their operations with different companies and cut back the general variety of carriers working throughout the continent.
Presently, there are quite a few telco gamers working in a number of EU international locations and non-EU members such because the U.Ok. Nevertheless, telco chiefs informed CNBC this example is untenable, as they’re unable to compete successfully on the subject of value and community high quality.
“If we’ll put money into expertise, in deep know-how, and produce drastic change, optimistic drastic change in Europe — like different massive technological firms have executed within the U.S. or we’re seeing at the moment in China — we’d like scale,” Marc Murtra, CEO of Spanish telecoms large Telefonica, informed CNBC’s Karen Tso in an interview.
“To have the ability to get scale, we have to consolidate a fragmented market just like the telecoms market in Europe,” Murtra added. “And for that, we’d like a regulation that enables us to consolidate. So what we do ask is: please unleash us. Allow us to achieve scale. Allow us to put money into expertise and produce upon productive change.”

Christel Heydemann, CEO of French provider Orange, mentioned that whereas some mega-deal exercise is beginning to collect tempo in Europe, extra must be executed to ensure the continent’s competitiveness on the world stage.
Final 12 months, Orange closed a deal to merge its Spanish operations with native cellular community supplier Masmovil. In the meantime, extra lately, the U.Ok.’s Competitors and Markets Authority authorized a £15 billion ($19 billion) merger between telecoms companies Vodafone and Three within the U.Ok., topic to sure situations.
“We have been actively driving consolidation in Europe,” Orange’s Heydemann informed CNBC. “We see issues altering now. There’s nonetheless quite a lot of hope.”
Nevertheless, she added: “I feel there’s quite a lot of strain in Europe from the enterprise surroundings on our political leaders to get issues to vary. However actually, issues haven’t but modified.”
Throughout a fiery keynote deal with on Monday, the CEO of German telco Deutsche Telekom, Tim Höttges, mentioned that different telco markets such because the U.S. and India have condensed in dimension to solely a handful of gamers.
The American telco trade is dominated by its three largest cellular community operators, Verizon, AT&T and T-Cellular. T-Cellular is majority-owned by Deutsche Telekom.
A chart evaluating the share value efficiency of T-Cellular, America’s largest telco by market cap, with that of Germany’s Deutsche Telekom and France’s Orange.
“We’d like a reform of the of the competitors coverage,” Höttges mentioned onstage at MWC. “We’ve to be allowed to consolidate our actions.”
“There is no such thing as a purpose that each market has to function with three or 4 operators,” he added. “We should always construct a European single market … as a result of, if we can not improve our shopper costs, if we can not cost the over-the-top gamers, we’ve to get efficiencies out of the dimensions which we created.”
“Over-the-top” refers to media platforms similar to Netflix that ship content material over the web, bypassing conventional cable networks.
Europe’s competitiveness in focus
From AI to advances to next-generation 5G networks, Europe’s telecoms companies have been investing closely into new applied sciences in a bid to maneuver past the legacy mannequin of laying down cables that allow web connectivity — a enterprise mannequin that is earned them the pejorative time period “dumb pipes.”
Nevertheless, this pricey endeavor of modernization has occurred in tandem with sluggish income development and an incapability for the sector to successfully monetize its networks to the identical diploma that expertise giants have executed with the emergence of cellular purposes and, extra lately, generative AI instruments.
At MWC, many cellular community operators talked up their utilization of AI to enhance community high quality, higher serve their clients and achieve market share from opponents.
Nonetheless, Europe’s telco bosses say they could possibly be accelerating their digital transformation journeys in the event that they have been allowed to mix with different massive multinational gamers.
“There’s this actual focus now round European competitiveness,” Luke Kehoe, trade analyst for Europe at community intelligence agency Ookla, informed CNBC on the sidelines of MWC final week. “There is a purpose to mobilize coverage to enhance telecoms networks.”

In January, the European Fee, the manager physique of the European Union, issued its so-called “Competitiveness Compass” to EU lawmakers.
The doc requires, amongst different issues, “revised tips for assessing mergers in order that innovation, resilience and the funding depth of competitors in sure strategic sectors are given satisfactory weight in gentle of the European financial system’s acute wants.”
In the meantime, final 12 months former European Central Financial institution President Mario Draghi launched a long-awaited report that urged radical reforms to the EU by way of a brand new industrial technique to make sure its competitiveness.
It additionally requires a brand new Digital Networks Act that may look to enhance incentives for telcos to construct next-generation cellular networks, cut back compliance prices, enhance connectivity for end-users, and harmonize EU coverage throughout the community spectrum, or the vary of radio frequencies used for wi-fi communication.
“The frequent theme and the temper music is definitely lowering ex-ante regulation and to foster what they’d name a extra aggressive surroundings which is an surroundings extra conducive of consolidation,” Ookla’s Kehoe informed CNBC. “Transferring ahead, I feel that there will likely be extra consolidation.”
Nevertheless, the telco trade has some option to go towards seeing transformational cross-border mergers and acquisitions, Kehoe added.
For a lot of telco trade analysts, the calls for for elevated consolidation is nothing new.
“European telco CEOs have by no means been shy about calling for consolidation and growth-friendly regulation,” Nik Willetts, CEO of the telco trade affiliation TM Discussion board, informed CNBC. “However regulation is just one piece of the puzzle.”
“Within the final 12 months we have seen a brand new vitality from our members in Europe to get on with the massive job to remodel themselves: simplifying, modernizing and automating their operations and legacy tech.”
“It will make it potential to quickly adapt to new buyer wants and market realities, whether or not constructing new partnerships, present process M&A or delayering built-in companies – all tendencies we count on to succeed in new heights over the subsequent 24 months,” he added.