In response to Playbill, Friedman and Jackman stated in a joint assertion: “With director Ian Rickson we wished to create an organization the place actors, writers, and administrators might experiment, discover, and take dangers, away from the pressures which can be typically related to the business theatre world. Collectively is about going again to fundamentals, rediscovering the straightforward, thrilling essence of dwell efficiency.
“On the similar time, this isn’t about our stepping away from Broadway or the West Finish—it’s about supporting and coexisting alongside them. We now have all the time been drawn to theatre due to its uncooked power—the joy of a primary studying, the enjoyment of getting into an surprising function, that sense of a shared expertise. With Ian, this firm is our means of sharing these moments with audiences, making them a part of our course of.
“We additionally wish to embrace flexibility—whether or not that’s by way of diverse efficiency schedules throughout the week or staging performs in repertoire, permitting productions and concepts to evolve in a spontaneous and natural means. By eradicating a number of the ordinary constraints, we hope to create an area the place the productions can really feel recent, alive, and ever-changing.”