Samsung is in talks with Perplexity to have the AI search startup’s app and AI assistant preloaded on units manufactured by the South Korean big. It has additionally mentioned integrating Perplexity’s search options with the Samsung internet browser in addition to Bixby, its digital assistant.
The deal enabling Perplexity-integrated Samsung units is anticipated to be introduced inside this 12 months, in accordance with a report by Bloomberg. The Samsung Galaxy S26, which is slated to be launched within the first half of 2026, will even reportedly embrace Perplexity as an choice to be the default AI assistant on the high-end smartphone.
With this partnership, Samsung seems to be taking a leaf out of Apple’s e-book and dealing with a mixture of AI builders with a view to cut back its dependence on Google. Perplexity, in the meantime, is well-positioned to scale its cell partnerships such because the current integration cope with Motorola.
Samsung and Perplexity have additionally reportedly talked about growing an AI-powered working system in addition to AI brokers. Past on-device AI capabilities, Samsung is additional anticipated to spend money on Perplexity as a part of a brand new funding spherical, with the Jeff Bezos-backed startup reportedly aiming to boost $500 million at a $14 billion valuation.
The purported deal comes months after it was revealed that Google pays Samsung an ‘huge sum’ of cash for default placement of its Gemini AI assistant. The main points emerged through the Google search antitrust cures case, the place a US federal court docket heard arguments about what are the potential penalties owed by Google for having an unlawful monopoly of the net search market.
A US Division of Justice (DOJ) lawyer had additionally stated that Google shares Gemini subscription income with Samsung as a part of the deal.
Apple has beforehand expressed curiosity in working with Perplexity too. “We’ve been fairly impressed with what Perplexity has executed, so we’ve began some discussions with them about what they’re doing,” Eddy Cue, Apple’s senior vice chairman of providers, stated in his testimony on the Google search antitrust cures trial.
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The iPhone-maker has already introduced that its Siri voice assistant will probably be built-in with OpenAI’s ChatGPT.
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