Vacationers continued to funnel billions of {dollars} into the Colorado’s financial system final 12 months, however new information launched Tuesday exhibits a blended bag for tourism’s influence in 2024 and the primary half of 2025.
Tourism contributed $28.5 billion to the state’s financial system and supported 188,510 jobs throughout the state in 2024, each of that are comparatively flat in comparison with 2023, in keeping with numbers launched by the Colorado Tourism Workplace.
Whereas the annual analysis from Dean Runyan Associates and Longwoods Worldwide Journey USA exhibits tourism continues to be a giant financial driver, “…indicators recommend that growing competitors and uncertainty associated to federal coverage adjustments are placing strain on Colorado’s thriving tourism business,” state officers mentioned in a information launch.
There was a 2% improve in vacationers final 12 months, from 93.3 million folks in 2023 to 95.4 million in 2024. Most of these had been folks visiting for a day journey, in keeping with the discharge.
Different vacationer spending elevated by a fraction of a p.c in Colorado regardless of being up 4% nationally.
Resort occupancy was down 2% as of June and the variety of folks staying in short-term leases dropped by 10% within the first quarter of the 12 months, state tourism officers mentioned.
“We’re dedicated to bringing ahead revolutionary methods to mitigate these adjustments whereas persevering with to encourage the world to discover Colorado responsibly and respectfully,” Colorado Tourism Workplace Director Timothy Wolfe mentioned in a press release.
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