India’s smartphone phase recorded a 5 per cent progress 12 months over 12 months within the third quarter, recording the highest-ever quarterly worth, suggests a brand new report by Counterpoint.
Based on information from the analysis agency’s Month-to-month India Smartphone Tracker, the market was led by value-led progress and principally pushed by festive gross sales and reductions. Aside from on-line gross sales, one other issue driving market progress is offline campaigns, which supply simple financing and trade-in gives, which encourage cellphone makers to inventory stock prematurely.
The report additionally says that the premium smartphone phase recorded a 29 per cent year-over-year progress, as shoppers now choose higher-value gadgets. This pushed the general market worth to extend by 18 per cent 12 months over 12 months, inflicting the typical promoting value (ARP) to extend by 13 per cent.
India’s smartphone market grew by 5 per cent 12 months over 12 months within the third quarter of 2025. (Picture Supply: Counterpoint)
The push in direction of the premium smartphone phase was principally fuelled by Apple and Samsung. The iPhone maker led the cost with a 28 per cent worth share pushed by the iPhone 16 and the iPhone 15 sequence, whereas the newly launched iPhone 17 sequence’ demand outpaced its predecessor.
Second in line is Samsung with 23 per cent worth share, pushed principally by the corporate’s Galaxy S sequence gadgets, adopted by the mid-range A tier. The Galaxy Z Fold 7 additionally noticed file gross sales within the quarter, additional pushing Samsung’s dominance in foldable smartphones.
Vivo, excluding iQOO, recorded a 14 per cent market share and led the market when it comes to quantity, accounting for round 20 per cent. The corporate’s robust offline presence, together with the success of the T sequence, helped the model mark its presence within the mid-range phase. Oppo’s income share recorded a decline from 11 per cent in Q3 2024 to 11 per cent in Q3 2025, however the firm recorded a rise of 13 per cent quantity share, giving robust competitors to Samsung.
As for the quickest rising model, iQOO grew 54 per cent 12 months over 12 months when it comes to quantity, whereas Motorola recorded 53 per cent 12 months over 12 months cargo progress. Within the finances phase (telephones beneath Rs 10,00), Lava grew to become the quickest rising model with 135 per cent year-over-year cargo progress.
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