JR Motorsports has formally confirmed a multi-year partnership with Arby’s, bringing the restaurant chain into the NASCAR O’Reilly Auto Components Sequence with a broad on-track and media presence beginning in 2026. The deal was unveiled by a promotional video that includes group proprietor Dale Earnhardt Jr. and veteran driver Justin Allgaier, alongside different JRM drivers.
Arby’s will function a main associate for eight Xfinity Sequence races in 2026, break up throughout Carson Kvapil, Sammy Smith, and Allgaier. Moreover, the model will seem as a season-long affiliate associate on Allgaier’s No. 7 Chevrolet and work intently with Soiled Mo Media as a part of the broader activation.
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The announcement clip reveals Earnhardt Jr. driving into the JRM advanced carrying an Arby’s bundle, which is handed alongside to Carson Kvapil. Kvapil palms it off to incoming crew chief Rodney Childers and Sammy Smith, earlier than the meals seems inside an Arby ’s-themed setup throughout the store, the place Allgaier is already promoting it. The bundle in the end makes its approach again to the group proprietor.
The video posted on JR Motorsports’ X account with the caption:
“For those who suppose MPH stands for Meats per Hour, you are gonna LOVE this!”
Childers will lead the No. 1 JRM Chevrolet, shared by Kvapil and Connor Zilisch. Smith stays locked into the No. 8 after signing a multi-year extension, whereas Allgaier continues to anchor the No. 7 program. The No. 88 stays JRM’s versatile growth entry, with Rajah Caruth already confirmed for a part of the season.
Arby’s main sponsorship schedule was detailed alongside the announcement. Carson Kvapil will carry Arby’s branding at Atlanta, February 21. The sponsorship returns at Rockingham Speedway on April 4, Texas Motor Speedway on Could 2, and Chicagoland Speedway on July 4. For Smith, the appearances embrace Talladega, June 20, the San Diego Naval Base Coronado occasion, and the Charlotte Motor Speedway Roval on October 10.
Arby’s management additionally emphasised the scope of the partnership with JR Motorsports.
“We’re thrilled to start this multi-year partnership with JRM and Soiled Mo Media,” mentioned Jeff Baker, Chief Advertising and marketing Officer at Arby’s within the group assertion. “ Becoming a member of forces with such revered organizations within the racing neighborhood permits us to attach with NASCAR followers in significant new methods – each on and off the observe.”
The Arby deal provides to a rising record of sponsors already confirmed for JRM’s 2026 marketing campaign. Earlier, the group introduced WILDE Protein Snacks as a main associate for 3 races with Kvapil, beginning at Las Vegas Motor Speedway on March 14, adopted by Indianapolis on July 25 and World Large Know-how Raceway on Sept. 12.
WILDE can even function an affiliate associate for 23 races on Rajah Caruth’s No. 88 Chevrolet. Champion Irrigation Merchandise can even be a main associate for Kvapil at Darlington on March 21, Talladega on April 25, and Phoenix on October 17. Kampgrounds of America, Inc. can even be a part of this system, serving as a main associate for one race with Connor Zilisch and the No. 1 Chevrolet, whereas supporting a number of JRM entries as a full-season affiliate associate.
Dale Earnhardt Jr. is ‘excited’ as JR Motorsports builds on award-winning season
Dale Earnhardt Jr. enters the Arby’s partnership coming off one other standout yr for JR Motorsports. The group delivered a record-setting 2025 season, inserting a number of vehicles within the Xfinity Sequence Championship 4. Rookie Connor Zilisch added to the momentum with ten wins, together with three through the playoff stretch, earlier than narrowly shedding the title combat to Jesse Love.
The group’s efficiency was acknowledged on the Grand Nationwide Bash, the place JR Motorsports earned Premier Group of the Yr honors and Kelley Earnhardt Miller was ‘honored’ through the occasion. Dale Earnhardt Jr. has made clear that partnerships like Arby’s are central to that development.
“It’s an thrilling alternative to have Arby’s associate up with our firms,” Earnhardt Jr. mentioned. “Arby’s could be very aggressive with their activation and we pleasure ourselves on being an incredible asset with regards to providing quite a lot of distinctive advertising platforms, so I’m wanting ahead to how we will work collectively to proceed to develop their enterprise.”
JR Motorsports will carry that momentum into 2026, which additionally features a deliberate one-off Cup Sequence return on the Daytona 500 with Allgaier. For the group, the Arby’s partnership indicators each aggressive intent and business confidence because it prepares for the subsequent section of the O’Reilly Auto Components Sequence period.
Edited by Riddhiman Sarkar