Elon Musk-owned xAI on Wednesday, December 31, launched two new subscription tiers for small companies and bigger organisations to entry its Grok sequence of AI fashions for office duties.
Grok Enterprise and Grok Enterprise will present clients with the best charge limits on essentially the most superior AI fashions developed by xAI by means of a single platform, the AI startup stated in a weblog submit. Whereas Grok Enterprise is aimed toward small-to-medium groups, bigger organisations can subscribe to Grok Enterprise for added options akin to Customized Single Signal On (SSO), Listing Sync (SCIM), superior audit and safety controls, and extra.
xAI additionally emphasised that proprietary enterprise information processed by its AI fashions won’t ever be used to coach different AI fashions. The corporate’s two AI enterprise choices have been made obtainable to all customers from December 31. It’s the newest effort by the billionaire-owned AI startup to compete with rivals akin to Google, OpenAI, and Anthropic within the fast-growing marketplace for office AI instruments.
Whereas the enterprise marketplace for AI instruments has turn out to be more and more crowded over the previous 12 months, the adoption and scaling of those instruments to automate workflows throughout organisations stays within the nascent levels. The launch of Grok Enterprise and Grok Enterprise additionally comes at a time when a number of research have discovered that AI utilization at giant firms has not often been making it previous the pilot stage.
In April 2025, KPMG’s quarterly survey of 130 American enterprise leaders at firms with greater than $1 billion in annual income discovered that the share of firms introducing AI past a pilot programme has remained stagnant, despite the fact that extra companies than ever are experimenting with the know-how.
Grok, the AI chatbot that has been natively built-in into Musk’s social media platform, X, bumped into a number of behavioural points and sparked multiple controversy final 12 months.
For example, in June 2025, the chatbot referred to itself as ‘MechaHitler’, re-shared conspiracy theories, and made inappropriate feedback in response to customers’ posts on X. A couple of months later, Grok once more responded to some customers by saying that Musk can be simpler than Hitler at conquering Europe and would make for a greater function mannequin than Jesus Christ.
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Regardless of these high-profile spirals, the US authorities awarded xAI a $200 million contract to modernise Protection Division by means of ‘Grok for Authorities’, alongside Anthropic, Google, and OpenAI,
What’s Grok Enterprise, Grok Enterprise?
Grok Enterprise clients can pull in information from their firm’s instruments like Google Drive and share AI-generated insights with their teammates. The hyperlinks are solely accessible by these you share them with, xAI stated. The corporate claimed that Grok Enterprise has permission-awareness by design and respects customers’ current Google Drive permissions. “Each reply consists of citations linking on to supply paperwork, with quote previews and highlighted related sections,” it stated.
Grok’s fashions made obtainable by means of the Enterprise subscription are additionally able to performing agentic search by means of its Collections API through Initiatives. “That is helpful for when Grok wants to make use of a big doc retailer as a major supply, akin to a knowledge room for analyzing authorized documentation or constructing monetary fashions,” xAI additional stated.
As a part of the Grok Enterprise tier, clients have entry to all of the capabilities underneath Grok Enterprise together with extra options akin to Customized Single Signal On (SSO), Listing Sync (SCIM), and superior audit and safety controls.
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When it comes to safety and privateness, xAI stated that enterprise clients’ information is encrypted in transit and at relaxation. “When utilizing enterprise vault, you should have an remoted information aircraft the place all information is saved and accessed independently of the shared client stack,” it stated.
The AI startup can be planning to improve its enterprise-focused tiers within the coming months, together with including extra connections to firm apps, customisable AI brokers, and improved sharing and collaboration capabilities.