Asus has no plans to launch any new smartphones in 2026, amidst hypothesis that it may very well be out of the handset recreation altogether.
The Taiwanese producer has reportedly advised DigiTimes Asia that its has no plans to introduce new smartphone fashions in 2026.
It would proceed to supply after-sales assist for present smartphones, together with guarantee, upkeep, and software program updates. Don’t anticipate follow-ups to the Asus Zenfone 12 Extremely or the Asus ROG Cellphone 9 Professional any time quickly, nonetheless.
The latter, particularly, was arguably the perfect (and definitely essentially the most usable) gaming cellphone ever made.
Joshua Brown
Is Asus out of the smartphone recreation?
Asus revealed this data in response to rumours that the corporate was now out of the smartphone enterprise altogether.
DigiTimes Asia’s distribution sources in Taiwan allege that Asus’s smartphone unit successfully closed its doorways on 31 December, and that it gained’t be launching any new smartphone merchandise going ahead.
Given the marginally sketchy nature of such rumours, and Asus’s subsequent clarification, we’d take this worst-case situation with a pinch of salt. It definitely has us worrying for Asus, although, as the corporate used to make among the most distinctive telephones round.
Mattias Inghe
The corporate’s final cellphone was the Asus Zenfone 12 Extremely, which launched nearly a yr in the past. It was the second successive entry within the vary (after the Asus Zenfone 11 Extremely) to steer away from the corporate’s refreshing give attention to the small cellphone format, and it was obtained quite coolly for its ‘me-too’ type.
Particularly so given what the corporate was able to. The Asus Zenfone 10 was the final really small (non-foldable) smartphone to hit the market in 2023, enticing plenty of crucial love, however evidently treasured few gross sales.
Finally, it appears there’s little demand for such a small cellphone, as evidenced by Apple’s withdrawal from the market following the iPhone Mini 13 in 2022