A couple of months after Meghan introduced the launch of American Riviera Orchard, the USA Patent and Trademark Workplace rejected the duchess’ utility as a consequence of inconsistencies in product classes and issues about trademarking geographic areas.
The USPTO denied one other utility because of the model’s emblem, significantly the O in its insignia, because the “description is inconsistent with the mark on the drawing.”
“Descriptions should be correct and determine solely these literal and design parts showing within the mark,” the response learn, per the doc shared by the Day by day Mail. “Specifically, the present mark description signifies that the letter ‘O’ seems within the mark. Nonetheless, the letter is now clearly seen or extremely stylized that it’s unrecognizable as a letter. Moreover, the outline is incomplete as a result of it doesn’t describe all the weather within the mark.”
It added, “The next description is usually recommended, if correct: The mark consists of a double-lined octagon enclosing the stylized and overlapping letters ‘AR’ and incorporating ornamental and looping traces. The latter ‘A’ accommodates a stylized flower on the prime of the letter.”
In February 2025, Meghan formally rebranded American Riviera Orchard to As Ever within the wake of a number of trademark setbacks. Nonetheless, experiences claimed she did not signal the trademark utility paperwork earlier than submitting them to the workplace.
She additionally deliberate to promote clothes underneath the life-style model’s new identify, however the USPTO rejected her bid since there was already a Chinese language clothes firm named ASEVER.
Along with As Ever’s identify, its emblem confronted complaints because it reportedly appeared too much like a city crest in Mallorca, Spain.
The chain of problems didn’t cease there, as a jam skilled additionally referred to as out her “runny” apricot unfold.
“It is an actual disappointment that Meghan is promoting a fruit unfold, which is what you make when your jam fails,” Jelly Queens proprietor Donna Collins mentioned. “Within the jam business, a selection is what we name one thing that did not work. It might probably have the perfect elements, but when I had a jam that was too runny, I might slap a label on it and name it a selection. There is no excuse for this. It must be good.”
The jam guru additionally condemned Meghan’s use of “conventionally grown apricots, which could have used pesticides.”
“And why is she utilizing pectin, which is a gelling agent, until it is as a result of her unfold was too runny? Most spreads do not use pectin,” she questioned.
In August 2025, a supply divulged to Rob Shuter’s #ShuterScoop the model was a “catastrophe” and had “no management, no course, and no cash.”
“Distributors have not been paid in months,” the insider mentioned, whereas a former advisor famous the corporate “blew tens of millions on PR with out securing provide chains.”
A separate supply assumed Meghan’s model has been coping with criticism due to her public picture.
“Each misstep will get magnified,” they identified.
As for the model’s standing, one other supply mentioned, “This is not simply rocky. It is already sinking.”