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Home»Technology»Sony, Nintendo grapple with memory price surge as AI boom constrains supply | Technology News
Technology

Sony, Nintendo grapple with memory price surge as AI boom constrains supply | Technology News

May 8, 2026No Comments4 Mins Read
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Rising memory chip costs driven by AI demand are pushing up console prices for Sony and Nintendo. (Image: Reuters)
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Nintendo and Sony each flagged the affect from surging reminiscence costs on their video games companies on Friday, as the bogus intelligence growth constrains chip provide and deepens disruptions throughout the tech sector.

Reminiscence chip costs doubled within the first quarter alone from the earlier quarter and are forecast to climb as much as 63% within the present quarter as a consequence of AI knowledge centre demand that has impacted provide for smartphones, laptops and cars.
Whereas prime producers Samsung, SK Hynix and Micron have ⁠pledged ​to spice up output with billions of {dollars} of funding, it takes at the least a yr for a brand new manufacturing line to come back on-line, consultants say.

“Tremendous Mario” maker Nintendo stated that larger part prices, notably reminiscence, and the affect of tariffs is predicted so as to add roughly 100 billion yen ($638 million) to prices within the present monetary yr.

President Shuntaro Furukawa stated the upper part prices, together with elements together with change ​charges, ​have been mirrored in Nintendo’s determination to hike costs of its Change 2.

The ⁠worth of a Japanese language Change 2 Japan mannequin will go up by 10,000 yen to 59,980 yen, with the gaming machine within the U.S. to price $50 extra at $499.99.
With the value hikes, ‌profitability shall be roughly unchanged from final monetary yr, Furukawa informed an earnings briefing.

Sony introduced in March it could improve costs of the PS5, with the usual model of its gaming machine leaping $100 to $649.99 within the U.S.

Nintendo customers seen as notably worth delicate

For Nintendo, the hikes have dangers because the Change 2 is early in its lifecycle and its informal consumer base is especially worth delicate, stated Serkan Toto, founding father of the Kantan Video games consultancy.

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“Nintendo is now below extra strain than ever to get extra first-party blockbusters out this fiscal yr”, to spice up demand for the system, Toto stated.
The agency’s ⁠video games pipeline is seen as ⁠skinny, though it has scored a latest hit with “Pokemon Pokopia”, and upcoming titles embody “Star Fox”.

Nintendo additionally hiked the costs of its older Change fashions and on-line gaming companies, and stated its enjoying playing cards will transfer from a listed worth to an open worth set by retailers.

The corporate expects to promote 16.5 million Change ​2 models this yr, in comparison with 19.9 million models final yr, and 60 ‌million software program models.

Sony and Nintendo’s shares have been below strain in latest months as traders fret in regards to the affect of disruption to provide chains from the AI growth and Iran battle on digital producers’ margins.

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Sony, which plans ‌to spend as much as 500 ​billion yen shopping for ​again shares, stated it ​sees decrease gross sales however larger earnings at its gaming enterprise this monetary yr.

Sony has secured reminiscence provide for this monetary yr, however costs are anticipated to proceed to be excessive subsequent ​yr, CEO Hiroki Totoki informed an earnings briefing.
The corporate is taking a look at methods ⁠to cut back prices outdoors of reminiscence, he stated.
PS5 {hardware} gross sales are primarily based on the quantity of reminiscence Sony can safe at “cheap costs”, with {hardware} profitability anticipated to be just like a yr earlier.

With the PS5 in its sixth yr in the marketplace, the ‌revenue forecast incorporates funding in ⁠Sony’s next-generation platform.

Sony is predicted to obtain a significant enhance from the launch of Take-Two Interactive’s delayed “Grand Theft Auto VI”, which is scheduled for launch in November.

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“Sony’s backside line stands to profit ​considerably from the high-margin software program gross sales and ecosystem engagement this launch ought to set off,” Amir Anvarzadeh of Uneven Advisors wrote in a observe. ($1 = 156.7000 yen)



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