Abstract created by Sensible Solutions AI
In abstract:
- Tech Advisor experiences that the iPhone 18 could keep away from 2026’s pricing pitfall by sustaining its $799 value regardless of that includes upgraded 12GB RAM.
- Samsung’s Galaxy S26 value improve to $899.99 creates a aggressive benefit for Apple’s value-focused flagship positioning technique.
- Apple seems prone to take up reminiscence improve prices, providing enhanced Siri AI capabilities with out passing bills to customers.
Apple’s forthcoming iPhone 18 may keep away from the largest concern dealing with its 2026 smartphone rivals.
In keeping with a recent experiences from Taiwan, the iPhone 18 may pack in a bumper (for iOS) 12GB of RAM somewhat than the 8GB of the iPhone 17.
That might empower Apple’s subsequent mainstream mannequin to run its extra refined Siri AI options. That’s not the a part of this story that will get this confirmed AI cynic excited, nevertheless.
Much more fascinating, I’d argue, is the suggestion that the iPhone 18 reminiscence enhance received’t come accompanied by a value hike. It’s claimed that Apple will take up the hit to its margins caused by the present reminiscence scarcity, and can cost a regular $799 for its new telephone.
Whether or not this value freeze will translate to UK and European pricing (to not point out the remainder of the world) stays to be seen.
Emma Rowley / Foundry
Caveats and penalties
It ought to be famous that this report comes from DigiTimes, which hasn’t all the time been essentially the most constantly dependable supply of business gossip.
With that caveat out of the way in which, we are able to begin to speculate on what could possibly be a serious promoting level for the iPhone 18.
Earlier within the yr, Samsung hiked the value of its baseline Samsung Galaxy S26 – which can arguably be the first competitors for the iPhone 18 at launch – to $899.99 / £879.
That was a $100 improve, each past the value of the Samsung Galaxy S25 and the iPhone 17.
If this hearsay proves correct, then Apple could possibly be within the uncommon place of providing the perfect worth flagship smartphone in the marketplace come the top of 2026.
We really do stay in unusual occasions.