3 min learnNew DelhiUp to date: Jul 10, 2026 01:19 PM IST
Is your smartphone’s cowl glass shattered, and are you eyeing a brand new machine? You aren’t alone. A brand new research by show know-how firm Corning Inc. claims that as many as 53 per cent of customers admit damaged glass brought on them to purchase a brand new telephone sooner than anticipated.
The Corning survey of over 1,500 smartphone customers throughout India finds broken glass is pushing customers to improve sooner, underscoring the significance of sturdy supplies on smartphones.
“As smartphones turn out to be much more very important to how individuals work, talk, and entertain themselves, sturdiness is not a secondary specification. It’s central to the general machine expertise,” stated Andrew Beck, Vice President and Common Supervisor, Corning Gorilla Glass.
In accordance with the report, 87 per cent of smartphone customers claimed that they dropped their machine prior to now 12 months, and 56 per cent of them stated that they felt anxious about drops owing to considerations in regards to the sturdiness of the smartphone cowl glass.
“Shoppers are telling us they need units that may higher face up to real-world use with out compromising efficiency, design, or readability. Gorilla Glass is engineered to ship superior, science-backed supplies that give customers better confidence within the merchandise they select.”
The report claims that when a drop results in cowl glass breakage, one in 5 customers’ telephones would require skilled restore or substitute, and practically half of the customers reported having spent over Rs 2,000 on repairs. Many customers reported that damaged smartphone glass led to emphasize, disruption, and nervousness. This means how sturdiness of a tool is more and more linked to a way of satisfaction and model belief.
As many as 61 per cent of Indian customers revealed that sturdiness claims motivated them to buy smartphones. Among the many most valued sturdiness options, drop safety stood at 52 per cent, scratch resistance at 48 per cent, and equal back and front safety stood at 52 per cent. In addition to, the research additionally discovered that 66 per cent of customers recognised Corning Gorilla Glass, and 64 per cent claimed that they’re extra more likely to contemplate a smartphone if it featured Gorilla Glass.
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Client expectations, nevertheless, appear to be way more than sturdiness. As many as 58 per cent of customers stated show readability is a prime precedence, and 53 per cent of customers prioritised digicam lens sturdiness. This additionally signifies a rising propensity amongst customers to put money into higher supplies. About 74 per cent stated that they don’t thoughts paying extra for sturdy cowl materials options.
“As smartphones are used longer, extra extensively, and in additional demanding environments by customers, this research reinforces the worth of pairing premium design and performance with confirmed sturdiness. Shoppers don’t should sacrifice how their units look, really feel, or carry out over time,” Beck stated.