The Rasna Group on Monday mentioned its founder and Chairman Areez Pirojshaw Khambatta has handed away. Khambatta, 85, who was additionally the Chairman of Areez Khambatta Benevolent Belief and Rasna Basis, handed away on Saturday, an announcement from the group mentioned.
He was additionally the previous Chairman of WAPIZ (World Alliance of Parsi Irani Zarthostis) and previous President of Ahmedabad Parsi Panchayat, Vice President of the Federation of Parsi Zoroastrian Anjumans of India.
“Khambatta has contributed immensely to Indian trade, enterprise, and most significantly societal growth by way of social service,” the assertion mentioned.
Khambatta is thought for creating the enduring home-grown beverage model Rasna, which is bought at 1.8 million shops within the nation.
Rasna is now the world’s largest gentle drink focus producer.
Rasna is now bought throughout 60 nations world wide and has all the time been a market chief in a beverage section dominated by multinational companies (MNCs).
He created reasonably priced gentle drink packs of Rasna within the Nineteen Seventies as an alternative choice to gentle drink merchandise bought at excessive prices.
A pack of Rasna of ₹5 will be transformed into 32 glasses of sentimental drinks, costing a mere 15 paise per glass.
Rasna nonetheless enjoys a excessive recall and the model’s “I like you Rasna” marketing campaign remains to be recent within the minds of people that grew up within the 80s and 90s.