Coors Mild and Miller Lite are two of the biggest-selling beers in the USA, however as a result of Anheuser Busch, which makes Bud Lite, has held the unique rights to promote as a brewery through the Tremendous Bowl, neither had been featured in a Tremendous Bowl advert in additional than 30 years.
Till yesterday. That’s as a result of Anheuser Busch gave up its unique rights, which meant that Molson Coors, which owns each Coors and Miller, was free to pay $7 million for the glory.
To capitalize on that, the corporate ran a pre-game marketing campaign teasing the query of which model would get the spot, Miller Lite or Coors Mild. In the long run, the beermaker selected to have the 2 beers duke it out in a bar — however with a shock ending: the advert was truly for Blue Moon.
To reply your first query: Sure, Blue Moon, a Belgian-style wheat beer, was created by Coors and has been one of many firm’s merchandise since 1995. However the beer’s story is rather more fascinating than that. It was first brewed in 1995 within the basement of Coors Area. That’s as a result of Coors opened a small brewery, the Sandlot, within the stadium when it debuted in LoDo that yr.
However some Coors executives hated the beer, largely due to its hazy look, one thing that’s conventional for Belgian-style wheat beers, however not for American lagers like Coors. Actually, cloudy beers had been the other of what the corporate wished to painting to the general public.
However that very same public beloved Blue Moon, and the full-flavored model rapidly gained reputation, including new flavors and kinds and ultimately changing into a best-seller worldwide. It was so widespread, in reality, that the craft-brewing commerce group, the Brewers Affiliation (together with lots of its independently owned members, like California’s Sierra Nevada), criticized Coors for not labeling it as a Coors product, accusing the corporate of wanting to harm craft breweries.
However Molson Coors actually took full possession of the model on Tremendous Bowl Sunday, giving the Denver-born juggernaut its place within the solar — or, reasonably, the moon.
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