FDA’s top tobacco official talks benefits of e-cigs over cigarettes

WASHINGTON — The top of the FDA’s tobacco middle needs to do extra to tout the well being advantages of switching from cigarettes to e-cigarettes, now that youth vaping charges are declining.

“With the reductions in [youth vaping rates] that we’ve seen, we’ve received a possibility to ramp up our efforts associated to the continuum of threat,” mentioned Brian King, director of the FDA’s Heart for Tobacco Merchandise, at a Friday occasion. “I’m wholly open to enhanced efforts by the Heart for Tobacco Merchandise to message not solely on the continuum of threat, but additionally misperceptions associated to nicotine.”