With an thrilling 15-point format, improvements like tremendous serves and tremendous factors, star-studded groups, and a plethora of celebrities together with southern movie superstars Vijay Deverakonda, Kalayani Priyadarshan and sporting royalty like PV Sindhu, Mayank Agarwal, Swiss Open Champion Satwiksairaj Rankireddy, Ashwini Ponnappa, Sajan Prakash in help, Season 2 of the Prime Volleyball League powered by A23 proved to be an amazing success, with a 55 % enhance in TV viewership.
The Prime Volleyball League Season 2 that includes the Ahmedabad Defenders, Bengaluru Torpedoes, Calicut Heroes, Chennai Blitz, Hyderabad Black Hawks, Kochi Blue Spikers, Kolkata Thunderbolts, and the Mumbai Meteors was aired on Sony Sports activities Community in English, Hindi, Tamil, Telugu, and Malayalam within the Indian subcontinent and globally on Volleyball World. The whole cumulative TV viewership throughout all matches and highlights for the Season 2 of the Prime Volleyball League reached 206 million, as in comparison with 133 million from Season 1.
Apparently, the league garnered nearly equal curiosity from the feminine audiences with the gender cut up between Males and Girls TV viewers being 58:42, showcasing a rising curiosity amongst ladies for the game of volleyball.
Listed below are some key figures:
1) Attain
Season 1: 31 Million
Season 2: 92 Million
Improve in Attain: 196%
2) Engagement
Season 1: 0.85 Million
Season 2: 5.1 Million
Improve in Engagement: 500%
3) Impressions:
Season 1: 38 Million
Season 2: 371 Million
Improve in Impressions: 876%
4) Views:
Season 1: 12 Million
Season 2: 113.9 Million
Improve in Views: 849%
Season 2 of Prime Volleyball League was intently adopted by individuals from UAE, USA, Canada, Nepal, Indonesia, Iran, Kuwait, Pakistan, Qatar, and Saudi Arabia amongst different nations. The important thing demographic of 18-34 was essentially the most engaged group on social media for season 2 with over 40 % participation.
Tuhin Mishra, Managing Director, Baseline Ventures and co-founder of the Prime Volleyball League expressed delight with the extraordinary success. “We’ve actually hit it out of the park this time. We all the time knew we’ve a product that may seize the creativeness of audiences. However to see the super development when it comes to TV viewership and on social media was really satisfying.”
The Prime Volleyball League powered by A23 was telecast LIVE on Sony Sports activities Ten 1 (English), Sony Sports activities Ten 3 (Hindi), Sony Sports activities Ten 4 (Tamil & Telugu) & Sony Sports activities Ten 2 (Malayalam) channels in India, and was streamed on Volleyball World TV exterior the Indian subcontinent.