Common app growth firm Lightricks has made a significant announcement, revealing that its industry-leading picture enhancing AI instruments have come to Android through the Photoleap app.
Typically, the newest improvements in picture enhancing have been iOS-only, and there generally is a lengthy delay earlier than these options come to Android telephones. But this time, the options got here to iOS only some months in the past, and they’re already out there by the Google Play Retailer.
The brand new launch can seemingly be attributed to the massive success that AI-powered visible instruments have triggered for Lightricks up to now. The corporate has seen 150,000 installs per week since introducing generative AI instruments in August 2022, in response to a spokesperson.
“Photoleap’s new options present how AI-powered creativity instruments can work collectively in a single app to carry new ranges of expressivity in picture and picture making instruments,” mentioned Brett Welch, VP of Picture at Lightricks.
Relentless AI Demand
Given the entire hype surrounding AI, it’s unlikely that anybody is shocked that ChatGPT is the fastest-growing app in historical past. That platform raced to 100 million month-to-month lively customers simply two months after launch. Whereas the app has many fascinating options, it focuses on one type of interface which leaves for different merchandise to dominate different niches.
Lightricks merchandise have yielded over 50 million downloads throughout Android customers alone, indicating that its consumer base is among the largest on this planet. Earlier than most of the people’s eyes have been opened to the chances of AI, Lightricks already had distinctive analysis and innovation labs.
This enabled the corporate to supply the primary shopper cellular enhancing software to mix inventive capabilities with generative AI, by Photoleap. They have been an undisputed chief within the picture enhancing app area and have tailored effectively to the tendencies of the {industry}, triggered by the broader launch of OpenAI’s DALL-E 2 picture era engine final September.
There was a raft of latest opponents within the house hoping a window was opened to achieve market share. Whereas some firms reminiscent of Lensa quickly rose up the charts with AI-driven “magic avatars,” they quickly fell again, as they didn’t have the depth of options or execution of concepts to maintain customers round in the long term.
As Photoleap already had such a robust consumer base, the addition of AI instruments have been stacked upon an already cherished dependable consumer interface.
AI supercharge
Whereas the Android model of Photoleap already had text-to-image era, the iOS model had many extra options which create a deeper expertise. With the newest Android model, that hole has been nearly eradicated.
A few of the key new options:
- AI Improve – Photoleap can take pictures captured in poor circumstances and make them appear nearly as good as in the event that they have been shot in an expert setting, on the click on of a button.
- AI Rework – Photoleap allows customers to click on any a part of a photograph and remodel it with generative AI with solely their creativeness as a limitation.
- AI Scenes – Photoleap permits customers to add pictures of an setting and to generate a number of artistic kinds. For example, remodeling the consumer’s avenue right into a scene from a film.
- Colorize – Photoleap makes use of AI fashions to precisely colorize a black and white pictures.
- Take away Object – Photoleap permits customers to take away undesirable parts from a photograph with ease.
- Change Background – Photoleap permits customers to vary the background of their picture to make the topic standout as finest as attainable.
Constructing the suite
One fascinating side of the technique Lightricks used to achieve a foothold within the face of rising shopper demand was to combine options from different components of their portfolio.
Specifically, they’ve introduced the “Animate” characteristic from Motionleap to Photoleap. This enables customers to shortly add movement to what have been initially nonetheless photos, which may create hanging visible results.
Different Lightricks-developed apps recommend potential for additional crossover. The corporate can use the analysis and growth carried out with one explicit app in thoughts and likewise carry it throughout to the opposite apps of their suite. This creates an ecosystem which is compelling to finish customers, particularly creators.
Creators who depend on picture and video content material might really feel much less overwhelmed by the fast innovation within the {industry} if they’re able to keep inside the Lightricks ecosystem. This implies they may have a well-known consumer interface moderately than needing to be taught a brand new app structure each time AI capabilities make advances.
Conclusion
The enhancement of the Photoleap app on Android is necessary for creators to maintain tempo with their friends utilizing Apple merchandise.
For Lightricks, it’s an important transfer to safe market share from the proliferation of latest AI empowered apps. On account of loyalty created from a historical past of dependable apps and stickiness from an ecosystem of apps, this could assist safe loyalty amongst content material creators, each novice {and professional}.