Ever since Elon Musk purchased Twitter final yr, the platform has gone by way of a slew of modifications aimed toward producing extra income and bringing new customers to the platform. Now, in an effort to make the platform the go-to vacation spot for job seekers, Twitter has reportedly acquired Laskie, a two-year-old startup that makes a speciality of matching candidates with tech jobs.
This resolution comes simply weeks earlier than Elon steps down because the CEO of Twitter, and whereas the specifics of the deal stay unknown, consultants speculate that the Laskie acquisition might be a game-changer for Twitter because the platform can leverage its huge person base to facilitate connections between job seekers and employers in methods by no means seen earlier than.
What’s totally different about Laskie?
Based in 2021 by Chris Bakke, Laskie shortly gained recognition for its user-centric strategy, because it positioned itself as a courting app-like platform for connecting job seekers and employers.
On its now-deleted “About” web page, Laskie said its goal to match job seekers with alternatives that actually aligned with their pursuits and abilities whereas additionally attracting genuinely corporations. Because of this, over 80% of the customers discovered success with the roles provided by way of the platform. Nonetheless, following the acquisition information, Laskie’s web site has mysteriously vanished, leaving its customers and followers confused.
Whereas Twitter’s resolution to accumulate Laskie could also be stunning given its declining person base within the US because of Musk’s erratic modifications, it aligns with the corporate’s objectives to change into “X, the every little thing app,” just like in style apps like WeChat and Kakao.
Presently, LinkedIn is the clear chief within the recruitment area, however with Twitter’s substantial engagement fee, the platform can’t solely assist job seekers uncover new alternatives which may have eluded them by way of conventional channels but additionally allow corporations to focus on a large pool of expertise from around the globe.