A brief history of over the counter pill design

It’s not each day {that a} advertising and marketing group is tasked with designing the branding and packaging of the primary over-the-counter contraception capsule to be bought within the U.S.

This was the problem, and the chance, confronted by the group behind Opill, the landmark capsule from drugmaker Perrigo that obtained approval from the Meals and Drug Administration earlier this month. Their temporary: Create a design that may stand out in America’s notoriously sprawling pharmacy aisles; encourage belief and confidence; be straightforward to recollect and acknowledge; enchantment to ladies — together with youngsters — in addition to trans males and nonbinary folks; clearly talk its function; be easy to hold and use; comprise easy however correct person data; and clear FDA necessities.

Deciding on the suitable method took years of analysis and testing, which resulted within the title Opill and packaging that includes vivid teal, saturated pink, and yellow, in addition to a rounded font harking back to millennials’ ubiquitous favourite Gotham. All of those options are supposed to set the product aside from the handfuls of prescription contraceptive tablets accessible within the U.S. market and internationally.