Meta’s AI-powered Ray-Ban sensible glasses have already bought greater than two million pairs, and it seems the corporate is now partnering with different manufacturers to convey new sensible glasses to market. Co-designed in partnership with EssilorLuxottica, a CNBC report hints that Meta is planning to launch AI-powered sensible glasses below the Oakley and Prada manufacturers.
Following the success of the second-generation Ray-Ban glasses launched in 2023, Meta CEO Mark Zuckerberg stated that the corporate plans to promote “a whole bunch of thousands and thousands and finally billions of AI glasses.” On Monday, June 16, Meta teased its Oakley-branded AI-powered sensible glasses, with the profile description saying, “The following evolution is approaching June 20.”
In line with CNBC, the brand new Oakley-branded sensible glasses will probably be aimed toward athletes who need to report their tennis, snowboarding and different sports activities classes. These sensible glasses will probably be extra “climate resistant” however have {hardware} just like their Ray-Ban counterparts.
In comparison with the Ray-Ban-branded sensible glasses, which begin from $299 or Rs 29,900 in India, the Oakley sensible glasses for athletes are anticipated to start out from $360, which interprets to roughly Rs 31,074. Nevertheless, the value in India could be barely greater, round Rs 35,000. The brand new Oakley sensible glasses are rumoured to return with a digicam that shifts to the middle of the body.
The Meta Oakley sensible glasses will probably be just like the corporate’s current Ray-Ban sensible glasses, a minimum of by way of {hardware}. (Picture Supply: Meta/Instagram)
To present you a fast recap, the Meta has been steadily including new options to its Ray-Ban sensible glasses. A few of these embrace reside AI powered by Meta AI, reside translation, the flexibility to look songs utilizing Shazam, entry to music streaming platforms like Spotify and Amazon Music and figuring out landmarks, to call a couple of. These options are additionally anticipated to search out their manner on the upcoming Oakley-branded sensible glasses since it’s rumoured to characteristic related {hardware}.
Primarily based out of France and Italy, the EssilorLuxottica model has licensing agreements with greater than 150 manufacturers, together with Ray-Ban, Oakley, Persol and Vogue Eyewear, to call a couple of.
Final yr, Luxottica renewed a 10-year licensing settlement with the posh style model Prada that covers “improvement, manufacturing and worldwide distribution of eyewear below the Prada and Prada Linea Rossa manufacturers”. As a part of the partnership, Meta can be planning to launch new Prada-branded AI sensible glasses.
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Since most Prada glasses include thick temples, former Meta workers have reportedly stated that it provides room for panicking in mandatory sensible glasses parts like a microphone and chips. Nevertheless, there isn’t any information on when Meta will announce its sensible glasses in partnership with the posh model.
Final month, Meta introduced the second-generation sensible glasses to India at a price ticket of Rs 29,900. Accessible in a variety of kinds, together with a brand new Skyler body, the Ray-Ban-branded sensible glasses include customary lens choices.
Earlier this yr, Meta CTO Andrew Bosworth had stated that 2025 will probably be one of the vital years for the corporate’s Actuality Labs division, which works on augmented and digital actuality sensible glasses and headsets. Meta can be rumoured to be engaged on “half a dozen” wearable merchandise, which embrace an augmented reality-based sensible glasses codenamed “Hypernova” that encompasses a built-in show on the underside proper of the lens.
Tech giants like Google and Apple are additionally gearing as much as launch their very personal merchandise. Whereas Apple’s sensible glasses might discover their technique to the market someday subsequent yr, Google final month introduced that it’s partnering up with Mild Monster and Warby Parker to launch new Android XR-powered sensible glasses.
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