At the same time as synthetic intelligence (AI) continues to make strides throughout industries, it appears individuals proceed to depend on human help, particularly with regards to the journey trade. A brand new survey by information analytics firm Qlik has discovered that Indian travellers, although completely satisfied to make use of AI for journey planning, they nonetheless rely upon individuals with regards to making last selections.
Qlik Journey Survey revealed that 41 per cent of Indian travellers belief individuals greater than AI when making journey decisions. Solely 26 per cent appear to be putting higher belief in AI techniques. The findings spotlight India’s distinctive journey panorama the place service high quality and reliability outweigh value or comfort.
As many as 46 per cent of respondents mentioned that higher service was their high precedence towards 37 per cent who emphasis on offers or reductions. One other 46 per cent mentioned that they valued time-saving instruments, highlighting how Indian customers go for personalised help towards generic automation.
“Indian travellers are clear: they’ll use AI to plan smarter, however last belief rests with individuals. For journey suppliers, the lesson is straightforward – ship transparency, respect information boundaries, and mix AI with reliable service,”mentioned Maurizio Garavello, SVP, Asia Pacific at Qlik.
Furthermore, the survey additionally revealed that information privateness and management stay key issues. Whereas 52 per cent of respondents mentioned that they’re snug sharing finances particulars to obtain personalised suggestions, solely 30 per cent admitted that they’re keen to share reside location information. However, AI-driven flight rebooking ranked lowest in choice.
Equally, when in comparison with respondents in Australia, Japan, and Singapore, who prioritise upgrades and reductions, Indian travellers concentrate on belief and repair. In response to the report, that is owing to India’s fast-digitising however fragmented journey ecosystem the place seamless experiences are largely depending on human help.
“The way forward for journey in India isn’t about changing individuals with expertise,” Garavello added. “It’s about utilizing AI responsibly to reinforce planning whereas guaranteeing travellers really feel supported, protected, and in management.”
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The analysis, performed by YouGov on behalf of Qlik between August 25 and 28, 2025, gathered responses from adults aged 18 and above throughout India, Singapore, Japan, and Australia.
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