Howard Stern could also be nearing the tip of his reign because the face of SiriusXM.
RadarOnline.com can reveal a brand new partnership with fresh-faced podcaster Alex Cooper is being interpreted as an indication the 70-year-old shock jock and his controversial The Howard Stern Present are on their manner out.
Radio host and author Clay Travis revealed: “Cooper has signed an enormous, monster take care of SixiusXM.”
The 30-year-old podcaster is ready to companion with the leisure large after accepting a $125million contract.
She confirmed the information in a latest Instagram put up, writing: “THANK YOU @siriusxm DADDY GANG GET READY. WE ARE AVAILABLE EVERYWHERE AND DOING IT EVEN BIGGER IN 2025.”
Per the deal, her massively profitable Name Her Daddy podcast will stay on its present platforms, together with Spotify, with whom she was beforehand signed.
Cooper burst onto the radio scene together with her discuss present in 2018, and has not too long ago landed main company like Miley Cyrus, Simone Biles, Gwyneth Paltrow and Ciara.
At $42million per yr, the Sirius XM deal will put Cooper’s earnings larger than any community tv host. The one media personalities who earn extra are Stern and Joe Rogan, in line with Outkick.
Stern, who landed one of many largest mega-money offers in radio historical past to turn out to be the face of SiriusXM in 2006, reportedly makes round $80million a yr.
Nevertheless, the tide seems to be turning on Stern as a five-year contract he signed in 2020 is ready to expire subsequent yr. It is unclear whether or not SiriusXM will resign him or if he’ll retire, however Cooper’s deal suggests the platform is seeking to shift its focus to a youthful viewers.
Name Her Daddy persistently ranks among the many top-three hottest podcasts on Apple, Spotify, and YouTube, drawing in listeners from the profitable demographic between ages 18 and 36.
Stern, however, has begun to fade from the limelight as his growing old listenership drops off. In line with Outkick, SiriusXM stopped releasing his rankings altogether in 2020 as a result of his viewers had “diminished.”
A reporter for the outlet wrote: “Howard is a shell of his former self. He has turn out to be meandering, repetitive, and stooge-ish,” including: “For the primary time in 20 years, Howard Stern is expendable.”
Underneath his contract, SiriusXM will keep licensing of Stern’s audio and video archive till 2027.
Name Her Daddy is poised to take SiriusXM’s already formidable podcast lineup to the subsequent degree, becoming a member of hits like The Megyn Kelly Present, Smartless and Gold Minds with Kevin Hart.
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