Apple iPhone, iPad, Watch Launch Occasion 2025 Reside Streaming: A very powerful day of the yr for Apple loyalists is nearly right here. It’s the day the tech large unveils its new lineup of iPhones, which will likely be one in all its key income drivers no less than for the following 12 months. This yr’s annual autumn {hardware} launch has been teased with the tagline ‘Awe Dropping’, although the corporate has provided little clue as to what it could really signify.
Here’s what that you must know in regards to the iPhone 17 launch occasion.
Date and time
Apple will likely be internet hosting the iPhone 17 launch occasion on Tuesday, September 9, at 10AM Pacific Time (10:30PM IST).
The corporate is internet hosting an in-person occasion at Apple Park in Cupertino, California, US. It stays to be seen whether or not it will likely be a stay or pre-recorded presentation. For many who need to watch on-line, you may go to Apple.com, the Apple TV app, or the corporate’s official YouTube channel to tune into the livestream of the iPhone 17 launch.
What to anticipate
There have been a number of rumours in regards to the iPhone 17 within the weeks main as much as the occasion. Right here’s what you may count on on the launch occasion.
Apple is predicted to launch 4 new iPhone fashions, because it has in recent times. There received’t be any groundbreaking options, with the bottom iPhone 17 more likely to look just about the identical as final yr’s mannequin, that includes solely minor inner {hardware} upgrades. Nevertheless, the Professional fashions, probably the most premium iPhones, might get a redesigned again, with a digicam bump that extra carefully resembles the pill-shaped design of Google’s Pixel. Each Professional fashions are additionally anticipated to obtain upgraded cameras.
A potential new addition to the iPhone lineup this yr could possibly be the iPhone 17 Air, which can substitute the Plus mannequin. This slimmed-down iPhone is predicted to function an ultra-thin design, just like Samsung’s Galaxy S25 Edge, measuring simply 5.5mm in thickness.
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The corporate can be anticipated to launch the Apple Watch Collection 11, a high-end, enthusiast-level Watch Extremely 3, and an reasonably priced SE mannequin. New AirPods 3 earbuds are additionally on the best way.
Observe, all new Apple merchandise launched on Tuesday is more likely to be shipped with the newest iOS 26 working system with ‘Liquid Glass’ design language, that was first unveiled at Apple’s annual worldwide developer convention
All new Apple {hardware} will likely be shipped with a brand-new software program expertise. Cupertino first teased iOS 26, the working system that powers the iPhone, with a brand new “Liquid Glass” design language at its annual developer convention.
Why it issues
Analysts will likely be carefully watching the pricing of the brand new iPhone 17 lineup to see if Apple decides to boost costs amid provide chain and geopolitical uncertainties.
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Apple can be anticipated to fabricate all 4 iPhone 17 fashions in India, a primary for the corporate, because it seeks to cut back its dependency on China. The iPhone maker recorded over $9 billion in annual gross sales in India alone over the past fiscal yr, in accordance with a report by Bloomberg.
A bulk of these gross sales got here from the corporate’s flagship iPhone, which accounts for 7 per cent of India’s smartphone market, in accordance with information from Counterpoint Analysis. Nevertheless, demand for Macbooks in India has additionally risen considerably, as per the report.

