Apple has introduced the iPhone 17 vary, so this now begs the query: what’s the distinction to the Google Pixel 10?
These are two of the most important names in flagship telephones and other than the plain alternative between iOS and Android working techniques, there are a number of key methods to select between the fashions.
Every prices £799 for the most affordable mannequin, so that is fairly the head-to-head, however we’ll clarify how every one may win your vote, and your money. We’re trying on the entry-level fashions right here however you may additionally have an interest within the all-new iPhone Air.
Do you care about storage?
Though the telephones each have the identical worth, Apple wins in a probably essential space – and one which you may not discover till it’s too late.
The iPhone 17 begins at 256GB and there’s additionally a 512GB capability must you want that a lot. It’s a good suggestion to get as a lot as attainable to carry all of your apps, images, movies and extra.

Chris Martin / Foundry
In the meantime, Google solely provides 128GB of storage on the Pixel 10 and it maxes out at 256GB.
Neither telephone has a microSD card slot so as to add further storage, so decide correctly.
Winner: iPhone 17
Do you care about colors?
Nowadays, the Pixel and iPhone have very comparable designs with rounded corners, flat sides and glass backs.
The digicam modules look very totally different and the iPhone 17 has a few further buttons in Digital camera Management and the Motion button.
These could be essential elements however what color you need might have a fair larger function to play right here.
Each telephones are available in a plain black (referred to as Obsidian for the Pixel 10) and the iPhone 17 is available in white. Past that, the colourway choices are dramatically totally different.
The iPhone 17 is available in extra refined tones of Mist Blue, Sage Inexperienced and Lavender, whereas the Pixel 10 is extra daring in Indigo, Frost and Lemongrass.
Winner: Properly, decide your color
Do you care about optical zoom?
One of many huge upgrades for the Pixel 10 this yr is the addition of a telephoto lens on the again of the telephone. This offers 5x optical zoom, which is uncommon for an entry-level flagship telephone.

Chris Martin / Foundry
Apple as soon as once more sticks with only a important and ultrawide digicam duo on the iPhone 17, although the ultrawide is 48Mp in comparison with 10.8Mp on the Pixel if we’re speaking pure decision.
That further digicam on the Pixel 10, plus Google’s glorious software program for pictures, might nicely swing it.
Winner: Pixel 10
Do you care about efficiency?
It’s no secret that Google’s Tensor chips don’t carry out nicely in benchmarks and are extra targeted on AI processing and effectivity than uncooked horsepower.
The Pixel 10 doesn’t even beat final yr’s iPhone 16 in Geekbench 6, however throughout my testing, it has been completely clean.
When you care about benchmarks and getting each attainable shred of efficiency, then the A19 chip within the iPhone 17 is sort of sure to eclipse the Pixel 10.
Winner: iPhone 17 (in all probability)

Apple
iPhone 17 vs Pixel 10: Conclusion
There’s a spec comparability desk beneath so you possibly can see how these two telephones evaluate intimately (the iPhone 17 is lighter, for instance, and the Pixel 10 has extra RAM).
Nevertheless, by way of the important thing variations between the 2 (iOS and Android apart), the iPhone 17 ought to get your vote if you would like a extra chilled color, double the storage for a similar worth and out-and-out efficiency.
Google’s Pixel 10 ought to get your vote in case you prioritise a daring color, having a devoted telephoto digicam and higher AI options.
Which iPhone 17 mannequin must you purchase? It’s a no brainer
iPhone 17 vs Pixel 10: Specs
| iPhone 17 | Pixel 10 | |
| OS | iOS 26 | Android 16 |
| Display | Tremendous Retina XDR OLED, 120Hz, HDR10, 3000 nits (peak) | OLED, 120Hz, HDR10+, 3000 nits (peak) |
| Processor | Apple A19 (3 nm) | Google Tensor G5 (3 nm) |
| Reminiscence | 8GB RAM | 12GB RAM |
| Storage | 256/512GB | 128/256GB |
| Primary Digital camera | 48Mp, f/1.6, 26mm, OIS | 48Mp, f/1.7, 25mm, OIS |
| Ultrawide Digital camera | 48Mp, f/2.2, 13mm | 13Mp, f/2.2, 120˚ |
| Telephoto Digital camera | n/a | 10.8Mp, f/3.1, 112mm, 5x optical, OIS |
| Entrance Digital camera | 18Mp multi-aspect, f/1.9, OIS | 10.5Mp, f/2.2, 20mm |
| Battery | 3692mAh | 4970mAh |
| Charging | “50% in 20 minutes with 40W adapter”, Qi2 25W wi-fi, 4.5W reverse wired | 30W wired, “55% in half-hour” Qi2 15W wi-fi, Reverse wired, Bypass charging |
| Community | Wi-Fi 7, Bluetooth 6.0, Extremely Wideband, Satellite tv for pc SOS | Wi-Fi 6e, Bluetooth 6.0, Satellite tv for pc SOS |
| Sturdiness | IP68 | IP68 |
| Dimensions | 149.6 x 71.5 x 8mm | 152.8 x 72 x 8.6mm |
| Weight | 177g | 204g |
| Colors | Black, White, Mist Blue, Sage, Lavender | Indigo, Frost, Lemongrass, Obsidian |


