Days forward of the broadly anticipated world launch of the all-new iPhone 17 sequence, Apple has reached one other milestone. The iPhone maker recorded over $9 billion in annual gross sales in India alone over the last fiscal 12 months, based on a report by Bloomberg.
A bulk of these gross sales got here from the corporate’s flagship iPhone, which accounts for 7 per cent of India’s smartphone market, based on information from Counterpoint Analysis. Nonetheless, demand for Macbooks in India has additionally risen considerably, as per the report.
Apple’s income reportedly surged by 13 per cent within the 12 months beginning March 2024 as in comparison with $8 billion in India gross sales from the year-ago interval. The soar in income means that shopper demand for Apple’s flagship gadgets are rising even because the Cupertino-based tech big appears to ramp up its retail footprint in India, which could form as much as be a key marketplace for Apple within the coming years.
It additionally comes at a time when Apple is grappling with plateauing cellular gadget gross sales in different components of the world, significantly in China the place it has reportedly misplaced market share to homegrown rivals similar to Xiaomi amid geopolitical uncertainty. Apple’s income from China elevated by 4.4 per cent within the quarter ending June 2025, after a two-year droop.
In the meantime, its income in India has grown 1.5 occasions within the final three years. India has additionally change into central to Apple’s manufacturing push, with one in 5 iPhones now made within the nation. The tech big is increasing iPhone manufacturing throughout 5 factories, a few of that are lately opened amenities in Tamil Nadu and Karnataka.
It’s also anticipated to supply all 4 fashions of the soon-to-be-launched iPhone 17 in India.
Apple’s retail technique in India
Apple’s retail technique relies on complete buyer help throughout touchpoints. The corporate launched two new shops in Bengaluru and Pune final week. Acknowledging that many Indian shoppers could also be encountering its merchandise for the primary time, Wendy Beckman, VP of Apple Retail, had instructed indianexpress.com that “a extremely good introduction to the ecosystem and every little thing with our merchandise too.”
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The shop gives hands-on experiences the place “individuals can play and have the power to find and discover our merchandise with help from the groups,” she added.
Apple launched its first on-line retailer in India in 2020 after overcoming hurdles associated to native sourcing necessities. In 2023, CEO Tim Prepare dinner inaugurated the primary two bodily retail shops in India, one positioned in Mumbai and the opposite in New Delhi. The corporate can be reportedly planning to launch a brand new retailer in Noida together with a second retailer in Mumbai someday subsequent 12 months.
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