Apple despatched out invites on Tuesday for a September 9 occasion at Apple Park, the place the corporate is anticipated to debut its newest iPhones alongside different new {hardware}. The invitation itself provided little trace, with Apple merely saying: Awe dropping.
The launch occasion might be streamed on-line at 10:00 a.m. Pacific Time (or 10:30 p.m. IST).
Apple is anticipated to launch 4 new iPhone fashions, because it has in recent times. There received’t be any groundbreaking options, with the bottom iPhone 17 more likely to look just about the identical as final 12 months’s mannequin, that includes solely minor inside {hardware} upgrades. Nonetheless, the Professional fashions, probably the most premium iPhones, might get a redesigned again, with a digital camera bump that extra carefully resembles the pill-shaped design of Google’s Pixel. Each Professional fashions are additionally anticipated to obtain upgraded cameras.
A doable new addition to the iPhone lineup this 12 months could possibly be the iPhone 17 Air, which can change the Plus mannequin. This slimmed-down iPhone is anticipated to characteristic an ultra-thin design, much like Samsung’s Galaxy S25 Edge, measuring simply 5.5mm in thickness. It would sport a 6.6-inch show however include a single rear digital camera. It stays to be seen whether or not the slim design will come at the price of battery life, as seen with the S25 Edge.
The corporate can be anticipated to launch the Apple Watch Collection 11, a high-end, enthusiast-level Watch Extremely 3, and an reasonably priced SE mannequin. New AirPods 3 earbuds are additionally on the best way, this time that includes built-in coronary heart price monitoring. Apple did one thing comparable earlier this 12 months when its Beats unit unveiled the Powerbeats Professional 2 with a coronary heart price sensor and revamped design.
All new Apple {hardware} might be shipped with a brand-new software program expertise. Cupertino first teased iOS 26, the working system that powers the iPhone, with a brand new “Liquid Glass” design language at its annual developer convention.
iPhone 17 sequence instances are already out there to buy in Shenzhen, China. (Picture credit score: Anuj Bhatia/Indian Specific)
Analysts might be carefully watching the pricing of the brand new lineup to see if Cupertino decides to lift costs for the iPhone 17 sequence attributable to provide chain uncertainty. Apple is anticipated to fabricate all 4 iPhone 17 fashions in India, a primary for the corporate, because it seeks to cut back its dependency on China. In recent times, India has change into the No. 1 producer of smartphones shipped to the US, and iPhone manufacturing on the planet’s most populous nation jumped 63 per cent within the second quarter of 2025, reaching $7.5 billion in exports.
Story continues under this advert
Forward of the iPhone 17 launch, Apple is opening two new shops in India, one in Bengaluru and the opposite in Pune.
The iPhone stays Apple’s most necessary product, each strategically and economically, making the annual fall {hardware} launch its most vital occasion of the 12 months. Regardless of iPhone gross sales plateauing in mature markets, the machine stays Apple’s greatest income driver, bringing in billions of {dollars}. iPhone gross sales grew 13 per cent 12 months over 12 months, and total income elevated by 10 p.c within the second quarter of 2025, marking Apple’s largest quarterly income development since December 2021.