3 min learnNew DelhiFeb 23, 2026 04:17 PM IST
In an effort to achieve a aggressive edge within the AI race, Apple is reportedly eyeing a brand new class of wearable AI units centered on visible intelligence.
Apple CEO Tim Cook dinner has dropped a number of hints at inside conferences about growing AI wearables constructed round Visible Intelligence, which the corporate considers to be a kind of know-how that may see the encompassing setting and use that context to take motion, in response to Bloomberg’s Mark Gurman.
First made obtainable on the iPhone 16 Professional in 2024, Apple has been rolling out options that supply Visible Intelligence comparable to letting customers take a photograph or screenshot after which ask questions in regards to the content material by way of OpenAI’s ChatGPT and reverse picture search by Google.
However now, Apple is reportedly engaged on visible AI fashions that may energy its new AI wearables. “Certainly one of our hottest options is Visible Intelligence, which helps customers study and do greater than ever with the content material on their iPhone display screen, making it quicker to go looking, take motion and reply questions throughout their apps,” Cook dinner was quoted as saying by Bloomberg.
In contrast to Google, OpenAI, or Anthropic, Apple is at present not within the race to construct the most important fashions or huge information centres. As an alternative, it’s trying to place itself as a one-stop store for distributing AI by its units, making one of the best AI fashions obtainable to greater than a billion customers. This is also a possible motive why Apple skipped the worldwide AI Influence Summit 2026 held in New Delhi final week, the place a number of main tech CEOs comparable to Sundar Pichai, Sam Altman, and Dario Amodei have been in attendance.
Moreover Visible Intelligence, Gurman’s newest version of the Energy On e-newsletter reveals that Apple may be taking a unique strategy to unveiling its merchandise this 12 months. As an alternative of asserting all the pieces at a single keynote, the Cupertino-based tech large is reportedly planning a three-day announcement blitz adopted by a ultimate occasion on March 4, 2026, the place tech journalists can be provided to get hands-on with the upcoming merchandise.
Apple is more likely to announce at the least 5 new merchandise in March this 12 months, together with the iPhone 17e, an iPad Air with an M4 chip, a brand new entry-level iPad, and an upgraded MacBook Air and new MacBook Professional fashions.
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