Apple TV+ has lengthy been a less expensive various to rivals reminiscent of Netflix and Disney+, however the good days are lastly coming to an finish.
Selection has confirmed that the streaming service is elevating its costs from $9.99 per thirty days to $12.99 per thirty days, a rise of $3. This variation takes place for brand spanking new US clients from as we speak and can hit present customers inside 30 days of their subsequent billing cycle.
On the time of writing, some components of the Apple TV+ web site are nonetheless displaying the $9.99 determine moderately than the brand new value, however we assume that this may change quickly. Our Macworld group within the US states that whereas some high-quality print hasn’t been up to date, the brand new price is in place in different key areas:
Macworld
The final time Apple upped its costs in America was in October 2023, when it went from $6.99 to $9.99 per thirty days, one other $3 hike.
Apple TV+ launched an announcement in relation to the brand new figures:
“Because it launch, Apple TV+ has expanded its deep library of lots of of Apple Originals, with hundreds of hours of premium programming throughout genres and brand-new releases weekly – all ad-free… Subscribers can discover a wealthy providing of thrilling dramas, epic sci-fi, feel-good comedies and stay sports activities.”
To date, solely the standalone month-to-month Apple TV+ subscription has been impacted. It doesn’t have any impact on annual Apple TV+ subscriptions or Apple One bundles.
The query is: are UK Apple TV+ subscribers impacted as effectively?
Is Apple TV+ rising its costs within the UK?
After we first revealed this text at 4:45pm BST on Thursday, 21 August, Apple TV+ costs within the UK remained at £8.99 per thirty days on the official web site. We noticed that this had modified round 5:15pm BST.
The Apple TV+ web site is now displaying a brand new value of £9.99 per thirty days, a rise of £1 per thirty days.
We assume that present clients will even have 30 days from their subsequent renewal date earlier than the hikes hit, simply as it’s in America.
Hannah Cowton-Barnes / Foundry
A number of the greatest reveals on Apple TV+ embrace Severance, Sluggish Horses, Ted Lasso and Silo.
Information simply dropped concerning the extremely anticipated third season of Severance, which is likely one of the greatest reveals on Apple’s streaming service. Plus, there are nonetheless many free trials of Apple TV+ accessible.