One of the crucial eagerly awaited occasions within the tech sector is Apple’s Worldwide Developer Convention (WWDC). It’s the place Apple shows its most up-to-date software program releases, new items, and providers. Nothing about WWDC 2023 was uncommon this 12 months, apart from Apple commercials that aired on Google TV.
Since Apple has at all times been identified for its closed ecosystem and unwillingness to work with rivals, this was a surprising choice by the corporate. Nonetheless, this motion demonstrates Apple’s willingness to broaden its affect.
A Twitter consumer shared a screenshot (through 9To5Google) of WWDC 2023 advertisements on his Chromecast. Apple has lengthy been famend for its advertising and marketing talent. Its commercials are imaginative, distinctive, and highly effective. Comparable commercials ran all through WWDC 2023 on Google TV. It’s a modern, well-made commercial that asks viewers to tune in on June 5 at 10 am Pacific Time.
WWDC is being marketed on my Chromecast; that’s a primary pic.twitter.com/JusYi59LOy
— graphics pecking unit (@bondi_bluebird) June 4, 2023
WWDC 2023 advertisements would possibly entice Google customers to change to the Apple ecosystem
Apple’s major motive to show WWDC 2023 advertisements on Google TV is but to be found. Nonetheless, the transfer permits the corporate to focus on Google customers who wish to migrate to a brand new platform.
It was clever for Apple to begin working advertisements on Google TV. Promoting on Google TV, which has a large consumer base, might assist Apple faucet into a brand new market. It additionally demonstrates Apple’s willingness to work with rivals to extend its market share.
In fact, Apple has change into extra open lately and extra inclined to cooperate with its rivals. For instance, the corporate now helps Google TV in its Apple TV app and TV+ streaming service.
It’s additionally doable that Apple’s choice to promote on Google TV portends future developments. The agency could have to broaden its attain to take care of its lead because it offers with heightened competitors from firms like Samsung and Huawei. Will probably be fascinating to look at if Apple retains working commercials on Google TV sooner or later.