One of many folks behind Twitter’s iconic brand mentioned goodbye to the “nice blue chook” on Friday after Elon Musk introduced that he plans to dispose of the design in favor of an “X.”
Martin Grasser, a Bay Space-based artist and designer, mirrored on the emblem’s journey since its launch as Musk previewed adjustments to the look – and title – of the social media platform.
“At this time we are saying goodbye to this nice blue chook,” wrote Grasser, who added that he was a part of a workforce that designed the emblem together with Goal’s chief inventive officer Todd Waterbury and artist Angy Che.
“The emblem was designed to be easy, balanced, and legible at very small sizes, virtually like a lowercase “e”… There was basically no transient, aside from we would like a brand new chook, and it must be nearly as good because the Apple and Nike brand. Twitter had made some form of flying goose – however [Twitter co-founder] Jack [Dorsey] needed one thing less complicated.”
Grasser, who labored at a inventive studio referred to as West on the time, had graduated from Pasadena’s Artwork Middle School of Design three years earlier than the beginning of the undertaking.
The artist, in a Twitter thread on Sunday, uploaded several pictures of chook drawings from the inventive course of.
Grasser and his workforce “drew hundreds of birds to get the best form,” Quick Firm reported in 2019, whereas the artist performed chook sounds of the Amazon rainforest as he labored on the undertaking.
“Drawing is likely one of the quickest methods to know how the shapes can work collectively,” Grasser wrote on Sunday.
Grasser closed his thread with a salute to the emblem, writing that “This little blue chook did a lot during the last 11 years” because it launched in Could 2012.
The artist advised Quick Firm that Dorsey picked out one in all two dozen chook designs following months of labor on the undertaking.
“If I put them on a web page, you’d be hard-pressed to inform the distinction. However Jack in two seconds identified chook 5CS,” he mentioned of the emblem presentation.
Musk, in a tweet on Sunday, mentioned the platform’s interim brand would go stay “later” that day.
The platform’s web site and cellular apps seem to nonetheless use the chook brand, as of early Monday morning.