Whether or not sporting a crimson Staff’ Celebration star on her wedding ceremony gown, breaking taboos by carrying pants to her husband’s inauguration, or rocking eco-friendly clothes, Brazil’s new first girl is popping heads and making statements along with her style decisions.
Rosangela “Janja” da Silva, a 56-year-old sociologist, has noticeably modified her model since being thrust into the highlight when her husband, veteran leftist Luiz Inacio Lula da Silva, took workplace on January 1.
The long-time Staff’ Celebration activist, who married the twice-widowed Lula, 77, final 12 months, has glammed up her beforehand low-key look.
She has changed her go-to denims and sneakers with a wardrobe fastidiously chosen to champion her favourite causes, together with girls’s rights, Indigenous peoples and the surroundings — to not point out Brazilian designers.
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“She’s made Brazilian style one of many parts she makes use of to assemble her public persona as a feminist and progressive who cares about social points,” says Benjamin Rosenthal, a private advertising specialist at Brazil’s Getulio Vargas Basis.
Da Silva has had the nation hanging on her style decisions since no less than her wedding ceremony day final Might, when she and Lula paused a grueling presidential marketing campaign to make their five-year relationship official in a glamorous personal ceremony in Sao Paulo.
She walked down the aisle in a flowing white gown that includes a tiny crimson jewel in a star embroidered on the low-cut shoulder — a wink to the image of the Staff’ Celebration which introduced them collectively.
She additionally wore a delicate crimson star for Lula’s inauguration in January — this time, on the soles of her strappy excessive heels.