The Ministry of Tribal Affairs has rolled out a large-scale outreach marketing campaign for the implementation of its welfare schemes in over 500 districts of the nation, aiming to cowl 1 lakh tribal dominated villages and habitations. The outreach has been pegged round ‘profit saturation’ camps, geared toward doorstep supply of two key flagship schemes – Pradhan Mantri Janjati Adivasi Nyaya Maha Abhiyan (PM JANMAN), launched in 2023, and Dharti Aaba Janjatiya Gram Utkarsh Abhiyan, which was launched in 2024.
Whereas PM-JANMAN was launched with a concentrate on significantly weak tribal teams, the Dharti Aaba scheme was launched as an umbrella initiative geared toward implementation of welfare measures, with the convergence of 17 line ministries. Every line ministry has been allotted finances and targets underneath the scheme.
Development of hostels, rural electrification, constructing of houses underneath the Pradhan Mantri Awas Yojana, livestock help and fisheries help are a number of the welfare advantages being applied by the Dharti Aaba umbrella scheme.
The scheme has been named Dharti Aaba (father of the earth) after anti-colonial tribal chief Birsa Munda. Prime Minister Narendra Modi had launched the scheme throughout the Jharkhand elections final 12 months. Within the Union finances, the scheme was allotted Rs 79,156 crore over 5 years with a central share of Rs 56,333 crore, and state share of Rs 22,823 crore.
Formally launched on June 15, the outreach marketing campaign will run for a fortnight. Amongst its focal factors are offering fundamental documentation to tribal communities within the type of Aadhaar playing cards, Ayushman Bharat playing cards by enrolment, grant of titles underneath the Forest Rights Act, and opening of pension accounts in addition to Jan Dhan accounts.
Ministry sources stated that one of many key aims of the outreach programme was last-mile consciousness on the flagship JANMAN and Dharti Aaba schemes, right down to hamlets and the block stage. With an outlay for Dharti Aaba provisioned solely on this 12 months’s finances, the Centre hopes to popularise uptake of the scheme by the outreach programme.
The outreach can be a part of the Centre’s ongoing year-long celebration of the Janjatiya Gaurav Varsh. The Centre started this celebration on November 15, 2024, the beginning anniversary of Birsa Munda, and the celebrations are a tribute to the contributions of the tribal chief and the tribal neighborhood to the liberty battle.
