In a current memo, Thompson underscored the significance of expertise like Cooper in shaping CNN’s narrative, but considerations linger amongst insiders relating to the community’s digital-focused technique.
Insiders declare, “Expertise isn’t his factor.”
“It’s all about how you can develop digital — which has left some staffers feeling like information is beginning to take a again seat.” one other supply informed retailers. “Sources informed us the corporate is concentrated extra on constructing extra documentaries as a result of it’s a “low-risk method of getting viewers.”
“They’ve very proficient producers, however relating to information, they’re attempting to go as straight down the street as attainable, so that they acquire traction from viewers tuning in to get an viewers that aren’t searching for Fox or MSNBC,” they continued. “And so they’re additionally attempting to complement with documentaries.”
“They’re actually considering their future, and this 12 months as a pivot 12 months, and no person is aware of what the pivot’s going to be.”