New Delhi: The Bharatiya Janata Occasion (BJP), which has been aggressively attacking the “Arvind Kejriwal mannequin of governance” in poll-bound Gujarat and Himachal Pradesh to counter the Delhi Chief Minister and Aam Aadmi Occasion (AAP) president, has determined to focus by itself governance achievements within the run-up to the municipal elections within the nationwide capital.
In keeping with BJP sources, the social gathering is hoping that with the delimitation train full for municipal wards in Delhi, the civic elections (earlier scheduled for April) might be held this 12 months. The social gathering has been ruling the Municipal Company of Delhi (MCD) for 3 straight phrases now.
In preparation for the civic polls and dealing with a problem from AAP, the BJP has determined to run a constructive marketing campaign within the metropolis by highlighting its personal achievements.
Forward of launching a door-to-door marketing campaign from 1 November to attach with voters, the BJP management is holding hectic parleys.
A senior BJP chief stated the social gathering has been looking for suggestions from Delhi MPs on the sorts of points that should be highlighted to counter the AAP, and has held a sequence of conferences on this regard. These gatherings have additionally been attended by the social gathering’s common secretary (organisation) Siddharthan, state president Adesh Gupta, and Delhi BJP in-charge Baijayant Panda.
“The BJP has completed a lot for Delhi prior to now a number of years on the municipal degree. Our agenda can’t solely be criticising Arvind Kejriwal and his flawed insurance policies. Voters additionally wish to know what we’ve completed prior to now and what we intend to supply them when it comes to an alternate,” stated a senior BJP chief who attended considered one of these conferences.
As a part of the ballot preparations, a gathering of senior Delhi BJP leaders was held Tuesday, a day after Diwali, the place the BJP management shaped a number of administration committees after detailed deliberations. BJP MLA Vijender Gupta was put in control of publicity, state vice-president Rajiv Babbar was tasked with heading a committee to take care of content material and creatives, and former Delhi BJP chief Satish Upadhyay will take care of the manifesto committee.
Chatting with ThePrint, Panda stated: “The AAP is on the backfoot due to the large liquor rip-off and the letter by Anna Hazare on the problem. We have now been making ready for elections for fairly a while now and are assured of victory.”
A second BJP chief stated a listing of the BJP’s achievements on the municipal degree has been ready and, within the first stage, hoardings have been put up throughout Delhi.
“We’re totally ready for elections. We might be inaugurating our election workplace within the first week of November too. We’ll spotlight our achievements in addition to the failures of the AAP and Congress. We’re assured of coming to energy as soon as once more,” MLA Gupta informed ThePrint.
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‘Good governance’
For the civic physique elections, the BJP will launch a marketing campaign about its “good governance” on the municipal degree, what the social gathering intends to supply to voters if it involves energy, and the way the “AAP got here in the best way of the civic our bodies’ environment friendly functioning”, social gathering sources stated.
Whereas AAP runs the Delhi authorities, the BJP has been in energy on the municipal degree within the metropolis. Exterior Delhi, Kejriwal’s social gathering is giving a problem to the BJP in Gujarat and Himachal Pradesh.
“In Gujarat and Himachal Pradesh, we’ve been highlighting the failure of the Kejriwal-led AAP authorities in Delhi and it’s resonating with voters. However in Delhi, the place we’ve been in energy (on the municipal degree) for therefore lengthy, our marketing campaign can’t be about countering AAP however highlighting what we intend to do,” stated a 3rd BJP chief.
The BJP’s central management has additionally requested the state unit to provide you with an elaborate marketing campaign to spice up the picture of the MCD, particularly because the social gathering is dealing with important anti-incumbency. “An inside survey performed final 12 months in October had revealed that the AAP was surging forward,” stated a fourth BJP chief.
The final time the BJP was in energy in Delhi was in 1998, below the chief ministership of Sushma Swaraj, however within the ensuing 24 years, it has been unable to win on the meeting degree, with the Congress (1998 to 2013), after which the AAP, forming governments.
The place the BJP did come to energy was within the MCD, and later the trifurcated civic our bodies (divided in 2012), which it has managed for greater than 15 years.
The Centre had introduced earlier this 12 months the merger of the South Delhi Municipal Company, North Delhi Municipal Company and East Delhi Municipal Company right into a unified MCD.
The upcoming elections would be the first to happen for the reason that three municipal companies had been unified. After delimitation, the entire variety of wards within the capital has been lowered from 272 to 250.
(Edited by Nida Fatima Siddiqui)
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