On-line dictionary platform Dictionary.com has very mindfully chosen their phrase of the yr as “demure”.
The phrase is part of a phrase that turned a viral sensation in August. It was introduced into vogue by TikToker Jools Lebron whose phrase “very demure, very conscious” whose sequence of movies had been later replicated by different influencers and creators.
Based on Dictionary.com Demure noticed a 200 instances enhance in searches and a 1200% enhance on-line. It’s outlined as “characterised by shyness and modesty; reserved,” nevertheless it means one thing fairly completely different in relation to the utilization on the web.
It means being assured quietly, or an motion in any other case submissive that offers confidence to an individual or is empowering.
Jools Lebron, who identifies as a transgender girl, mentioned TikTok has modified her life. “Sooner or later, I used to be taking part in cashier and making movies on my break, and now I am flying throughout international locations to host occasions, and I am gonna be capable of finance the remainder of my transition,” she added.
The phrase unfold like forest hearth on the web after she made movies on methods to be demure and conscious on the airport, at office, at a grocery retailer, or any state of affairs one finds themselves in.
After the development went viral, many different trans ladies joined within the development, urging their followers and subscribers to behave “conscious” and “demure”.
“See how I look very presentable? The way in which I got here to the interview is the way in which I’m going to the job,” she mentioned in a TikTok titled, “demure and modest and respectful on the office,” which gained over 54 million views.
This development additionally roped in celebrities like Jenna Ortega, Jennifer Lopez, Penn Badgley, Lindsay Lohan and Jamie Lee Curtis.
Aside from the phrase ‘demure’, Dictionary.com additionally introduced their Phrase of the Yr shortlist, with phrases like Brainrot, Brat, Excessive Climate, Midwest Good, and Bizarre within the record.
Oxford College Press has additionally opened voting for its phrase that encapsulates 2024. The contenders are: slop, romantasy, lore, brainrot, demure and dynamic pricing and Cambridge Dictionary formally picked its Phrase of the Yr as ‘Manifest’.