In abstract
- iPhone Air gross sales reportedly in the bathroom
- Orders at ‘finish of life’ ranges
- Motorola provides hope with doubtlessly cheaper possibility
The thin smartphone format might must be thought of lifeless on arrival following a dire report on Apple’s iPhone Air.
In line with revered Japanese publication Nikkei, Apple has slashed orders to suppliers for its latest handset to a degree you’d sometimes anticipate to see on the very finish of a cellphone’s life.
In line with the report, Apple is “drastically slicing” iPhone Air orders while boosting these of the iPhone 17 household, which stay sturdy total.
The results of these contrasting fortunes for the brand new vary is that Apple’s gross sales forecasts stay at 85 million to 90 million items. It’s simply that the iPhone Air is about to make up a lot much less of that determine than anticipated.
One provide chain supply claims that the iPhone Air orders for November are lower than 10 % of what they had been in September.
Anyron Copeman / Foundry
Is the thin cellphone executed for?
All in all, it’s yet one more indicator that the thin cellphone format simply isn’t the one.
Final week, following studies of horrible Samsung Galaxy S25 Edge gross sales, a South Korean web site claimed that Samsung was taking the its personal drastic step of cancelling a possible follow-up within the Samsung Galaxy S26 Edge.
The Samsung Galaxy S25 Edge was the primary main instance of this super-slim handset to hit the market, halfway via 2025. We had our personal points with the cellphone, largely centring on its poor battery life and compromised digital camera system, each of which had been in service of a type issue that didn’t carry any substantial advantages.
Mattias Inghe
Motorola’s slim hope
Motorola is subsequent as much as introduce a super-skinny smartphone, having introduced the Moto X70 Air in China forward of an anticipated Motorola Edge 70 international variant.
The corporate lately issued a rundown of its new international mannequin by way of the subsequent a part of an ongoing quiz-based advertising and marketing push.
“Our latest cellphone permits you to expertise easy multitasking with the highly effective Snapdragon 7 Gen 4 processor, quicker RAM (RAM enhance), UFS 3.1 and nice storage (512 GB)”, it says. “Take pleasure in prolonged utilization due to optimized battery efficiency, letting you do extra and cost much less.”
“With 4 years of OS upgrades and 6 years of safety updates your gadget retains operating easily for years to return.”
This provides a glimmer of hope. One of many massive sticking factors with each the Samsung Galaxy S25 Edge and the iPhone Air was an asking value in extra of £1,000. It appears Motorola’s slim cellphone can be considerably extra reasonably priced.
Who is aware of? Possibly the thin cellphone isn’t lifeless in any respect, and simply wants to search out the pricing candy spot.