A humanoid robotic serving popcorn on the roof deck, Cybertruck-themed meals containers, a drive-in movie show, and Tesla expertise all over the place. Welcome to Tesla Diner & Drive-In, a brand new hotspot lately opened in Santa Monica, an upscale neighborhood in Los Angeles, California.
Opened simply final week, the diner is already drawing a whole lot of holiday makers wanting to expertise the brand new “retro-futuristic” restaurant that additionally serves as a charging station for Tesla EVs, with 80 Superchargers out there in its car parking zone.
Elon Musk, proprietor of Tesla had been planning the diner since 2018. The Tesla Diner & Drive-In blends the nostalgic appeal of a Nineteen Fifties-style American diner with cutting-edge Tesla innovation. Situated on Santa Monica Boulevard, it’s open 24/7 and options each indoor and out of doors seating for as much as 250 company.
However the Tesla Diner isn’t meant to be simply one other American restaurant. It’s been marketed as a “retro-futuristic” drive-in expertise , a spot the place you’ll be able to take pleasure in a burger, watch traditional movies on big screens, and cost your Tesla, all on the identical time. It’s a high-concept diner that mixes Tesla expertise underneath one roof.
Tesla’s swankily retro-infused diner is just out there in Los Angeles. (Picture: Tesla)
The diner is one in all Musk’s futuristic initiatives, although not as bold as placing people on Mars or growing mind implants. Nonetheless, it’s clear that the LA diner is meant as a intelligent advertising and marketing train for Tesla, whose automobile gross sales have continued to say no quarter after quarter.
You don’t must personal a Tesla EV to take pleasure in a meal on the diner, which helps lengthen the model’s enchantment past simply Tesla lovers. Most of the prospects drawn to the diner have been adults and new mother and father with infants.
As company enter the diner, they’re greeted by servers on curler skates, who roll up providing ice cream samples. The drive-in projector performs the Sixties animated sitcom The Jetsons, a present that offered a imaginative and prescient of the long run, full with flying vehicles and a robotic housekeeper. Company can order objects from a kiosk on the counter.
The menu, created by chef Eric Greenspan, options traditional diner staples equivalent to fried hen and waffles, grilled cheese, and tuna melts, together with particular themed objects just like the ‘Tesla Burger’ with ‘Electrical Sauce.’ Costs vary from $4 for a facet of fries to $15 for biscuits and pink gravy. The costs are neither too excessive nor too low however mirror typical LA requirements. Nevertheless, many diners had been unimpressed with the meals, calling it “mediocre.” There have been additionally complaints about lengthy traces to enter the diner, which had been reportedly brought on by a technical glitch.
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Tesla’s branding is seen all through the diner, mirrored in each the decor and total ambiance. The restaurant contains a 360-degree rooftop, accessible through an all-white curved staircase lined with show circumstances showcasing robots. The rooftop provides snug seating and nice views of the film screens. On the bar is a Diner store, the place company can buy $40 Tesla Diner T-shirts and $175 levitating Cybertruck fashions. Close by, there’s a popcorn stand which is operated by Optimus, Tesla’s humanoid robotic.
You don’t must personal a Tesla EV to take pleasure in a meal on the diner. (Picture: Tesla)
As quickly because the diner opened in Los Angeles, movies of the place went viral throughout X, YouTube, and Reddit. Though Elon Musk is a controversial determine and never everybody agrees with what he says, that didn’t cease hard-core Tesla followers and most of the people from flocking to the retro-futuristic diner within the coronary heart of Hollywood. Many, in actual fact, confirmed up of their Cybertrucks, hoping to utilize the brand-new Supercharger web site.
Ought to the diner change into profitable, Elon Musk posted on its social media platform X, the LA Diner would be the first amongst many.
Tesla’s swankily retro-infused diner is just out there in Los Angeles, however as Musk indicated, he may open extra diners world wide if the present location proves to be successful with native residents. Tesla is already promoting its EVs in India, with its first retailer lately opened in Mumbai. A retailer in Delhi can be within the works and will open towards the tip of July.
