Elon Musk is in superior talks to rent Linda Yaccarino, an government at NBC Common, to be the brand new CEO of Twitter, based on a number of stories.
Yaccarino at present serves as chair of worldwide promoting and partnerships on the media firm, overseeing a employees of 1000’s and about $13 billion in annual advert income, based on The Wall Road Journal, the primary to report the information. She’s been described as having a powerful relationship with advertisers and advertising and marketing teams, which may assist quell the continued issues corporations have with Twitter following Musk’s takeover.
Musk joined Yaccarino onstage final month at a advertising and marketing convention in Florida and the pair have been in discussions for a number of weeks.
Musk mentioned in March that Twitter had seen a 50 % drop in advert income after he purchased the corporate for $44 billion final yr, though he claimed to the BBC final month a lot of the enterprise has returned and the corporate is “roughly breaking even.”
Yaccarino, who has been at NBC for greater than a decade, has been a key determine within the community’s offers round main occasions together with the Tremendous Bowl and the Olympics. She was additionally an vital determine as the corporate delved into the streaming period, The New York Instances reported. She’s at present in rehearsals for NBC Common’s upfront, the corporate’s annual pitch to advertisers.
Her rent will usher in a brand new period at Twitter, which has been in a interval of upheaval. Musk has overseen months of mass layoffs, resignations and fleeing advertisers, in addition to an overhaul of the location’s verified checkmark system.
He pledged to step down from Twitter final yr after posting a ballot on the location, saying he would appoint somebody to fill his footwear as soon as he discovered somebody “silly sufficient to take the job.”
Musk mentioned earlier Thursday he had employed a brand new CEO and that she would begin in about six weeks, though he didn’t title the particular person. He mentioned he would transition into a task as government chairman and chief know-how officer, overseeing the corporate’s product, software program and system operations groups.