Twitter’s distinctive chicken emblem will quickly be historical past, the most recent transfer in a sequence of controversial shake-ups to the social media platform underneath Elon Musk’s stewardship.
“X.com now factors to https://twitter.com/. Interim X emblem goes reside later right now,” tweeted Mr Musk.
Twitter, based in 2006 and whose identify is a play on the sound of birds chattering, has used avian branding since its early days, when the corporate purchased a inventory image of a lightweight blue chicken for $15, in line with the design web site Artistic Bloq.
“Quickly we will bid adieu to the twitter model and, step by step, all of the birds,” Mr Musk had tweeted round Saturday midnight, implying an finish to the imagery from the place the very phrase “tweet” stems.
The 52-year-old Tesla founder has beforehand stated that his rocky takeover of Twitter final 12 months was “an accelerant to creating X, the every part app,” a reference to the X.com firm he based in 1999, a later model of which went on to turn into PayPal.
Musk has already named Twitter’s father or mother firm the X Company.
Twitter, with round 200 million each day energetic customers, has suffered repeated technical failures because the tycoon purchased the app for $44 billion in 2022 and sacked a lot of its employees.