Fb mum or dad Meta Platforms on Tuesday launched a separate app for its Meta AI assistant, just like these supplied by Microsoft-backed OpenAI and Alphabet’s Google.
The standalone app comes as Meta appears to be like to spice up the AI assistant’s utilization, aside from being out there inside the firm’s household of platforms – WhatsApp, Instagram, Fb and Messenger.
It additionally indicators CEO Mark Zuckerberg’s transfer to strengthen the corporate’s place within the aggressive AI panorama, taking over main rivals resembling OpenAI and Google.
Meta’s separate app will present extra personalised responses based mostly on context and different user-specific components associated to the consumer’s Fb and Instagram accounts.
Llama 4, Meta’s newest giant language mannequin, powers the Meta AI assistant and is designed to rival the newest AI fashions from OpenAI, Google, Deepseek and Anthropic, with improved reasoning, multilingual capabilities and effectivity.
The brand new app will combine with Meta’s AI glasses and merge with the present companion app, the corporate stated.
Meta is internet hosting its first-ever AI developer occasion, dubbed LlamaCon, on Tuesday, which is able to focus on its Llama household of AI fashions.
Story continues under this ad
The Instagram proprietor is ready to report its first-quarter outcomes on Wednesday after markets shut.
Meta will begin testing a paid subscription for the AI chatbot’s superior variations within the second quarter, Reuters had reported in February.
Nevertheless, the subscription service won’t rake in significant income till subsequent yr on the earliest, a supply had stated.
Meta AI, which was launched in September 2023, is a digital assistant that makes use of giant language fashions to carry out reasoning duties.