Fazer Group has introduced an €11m ($12.5m) funding to increase its rye bread manufacturing capability at its native facility in Lahti.
In an announcement, Fazer stated the transfer is in keeping with the nation’s 2024 vitamin suggestions, which encourage Finns to extend their consumption of complete grains.
The meals producer added that it’s “responding to this want” by introducing a brand new rye bread line at its Lahti manufacturing unit. The corporate additionally operates bakeries in Vantaa and Lappeenranta.
Marko Bergholm, managing director of Fazer Bakery Finland, stated: “We need to increase our providing with enticing and wholesome rye merchandise and improve home bread manufacturing. In Finland, we bake from 100% home grain.”
Fazer’s bakery division produces a spread of baked items, together with wheat-based toast, speciality portion breads, burger buns, polar breads, bread snacks, and desserts.
The brand new manufacturing line, operational since April, can produce as much as 25,000 of the native Reissumies number of rye bread per hour.
Fazer stated it plans to boost its wholegrain bread share in Finland from 57% to 65% by 2030.
“It is crucial for us to advertise a wholesome life-style and encourage Finns to comply with the brand new vitamin suggestions by making tasty breads with complete grain to be able to help assembly the 90-gram advice,” Bergholm added.
Fazer Bakery Finland employs about 1,600 staff, with 450 stationed on the Lahti web site, which, following the funding, the corporate claims will place it because the “world’s largest rye bakery”.
In 2024, Fazer recorded internet gross sales of €1.18bn. After adjusting for foreign money fluctuations, internet gross sales grew by 1%, whereas comparable internet gross sales, excluding the dairy division, rose by 3%.
Comparable EBITDA additionally elevated by 3%, reaching €141.4m, and the comparable working consequence surged by 14%, amounting to €75.9m.
Group internet gross sales rounded to a revenue of €34.7m from a €86.5m loss a yr earlier.
Bakery is Fazer’s second-largest division behind confectionery when it comes to gross sales.
Nevertheless, bakery gross sales dropped 2% final yr to €452.4m.
“Fazer invests in bakery plant in manufacturing capability transfer” was initially created and printed by Simply Meals, a GlobalData owned model.
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