From 2025 all Fitbit customers should transfer from their Fitbit account to a Google account, and new customers don’t have a selection between Fitbit and Google accounts.
New Fitbit customers should now begin with a Google account quite than with Fitbit, and current Fitbit customers can transfer their accounts over to Google at any time when they need as much as the obligatory swap date.
Fitbit has acknowledged that “some makes use of of Fitbit would require a Google Account (the identical used for Gmail or different Google companies akin to Drive, Maps and YouTube), together with to enroll in Fitbit or activate newly launched Fitbit and Pixel units”.
Current Fitbit customers can both transfer their Fitbit account to a Google Account or proceed to make use of their current Fitbit units and companies with their Fitbit account “for so long as it’s supported”.
“Assist of Fitbit accounts will proceed till at the very least 2025,” the corporate guarantees. “After assist of Fitbit accounts ends, a Google Account will probably be required to make use of Fitbit.”
Google taking on Fitbit
Introduced in 2019 and made official in 2021, Google bought the Fitbit firm for over $2 billion. For 12 years earlier than then Fitbit had been an unbiased firm centered on health units, akin to trackers and smartwatches.
The Google takeover of Fitbit was initially seen as a bid to tackle the favored Apple Watch. Nonetheless, by shopping for Fitbit, Google acquired the well being information of tens of millions of Fitbit clients constructed up over greater than a decade.
It’s maybe this business-to-business aspect of Fitbit and its partnerships with medical insurance corporations and company wellness programming that Google was most fascinated by.
Google is now pushing its Pixel Watch (launched in 2022), which has Fitbit software program inbuilt, greater than it’s Fitbit’s latest smartwatches. On launch, some reviewers commented on the downgrades that the brand new Versa 4 and Sense 2 suffered in comparison with their predecessors.
Knowledge safety
Google guarantees to guard Fitbit clients’ privateness and has made a collection of binding commitments with international regulators which embrace the affirmation that Fitbit customers’ well being and wellness information received’t be used for Google Advertisements. This information will probably be saved separate from Google Advertisements information.
Earlier than finishing the transfer, customers may have the chance to assessment and make modifications to their Fitbit information and setup.
Afterwards, customers will proceed to handle their Fitbit information from their Google Account settings and the Fitbit app. Customers can select to maneuver all historic Fitbit information.
Google says that it will likely be “clear” with customers concerning the timeline for ending Fitbit accounts by means of notices inside the Fitbit app, by electronic mail, and in assist articles.
Fitbit well being and wellness information received’t be used for Google adverts and will probably be saved separate from Google adverts information.
Extra particulars about transferring from Fitbit to Google are defined right here.