It’s been one other bumper yr for smartphones.
The primary seven months of 2025 have seen virtually all the greatest telephone makers launch new {hardware}, together with Google, Samsung, Apple, Motorola, OnePlus, and plenty of extra.
Nevertheless, if you happen to thought a lot of the huge new handsets had already debuted, you’d be unsuitable. In actual fact, 5 huge launches are taking place between now and the top of the yr which are value retaining in your radar.
These embody flagships from a few of the largest firms on the planet, plus the debut of some thrilling new expertise. Let’s get into it.
Google Pixel 10 sequence – launch confirmed for 20 August
After the Pixel 9a launched in March, August will carry Google’s largest smartphone launch of the yr.
The Pixel 10 sequence will embody 4 fashions for the second yr in a row, with common and Professional fashions joined by Professional XL and Professional Fold variations. Pricing is predicted to stay roughly the identical, although loads of upgrades are anticipated.

Luke Baker
Comparable designs are anticipated throughout all 4 fashions, although a rumoured shake-up of color choices features a new ‘Limoncello’ yellow model of the common Pixel 10. Underneath the hood, Google’s Tensor G5 is predicted to ship a noticeable efficiency increase.
The large information concerning cameras is the common Pixel 10’s anticipated new telephoto lens, although the principle and ultrawide sensors may very well be downgraded to make manner for it. The ten Professional Fold is rumoured to get the Pixel 9a’s 50Mp principal digicam, however the remainder of the {hardware} throughout all 4 telephones appears to be like set to stay unchanged.

Anyron Copeman / Foundry
The Pixel 10 sequence will run Android 16 out of the field, and will debut Google’s new Materials 3 Expressive person interface, which isn’t but obtainable.
Study extra in regards to the Google Pixel 10 sequence.
Honor Magic V5 – attainable international launch in late August
The Magic V5 is already obtainable in China, having been launched in early July. However a full, international launch is predicted earlier than summer season is out.
Honor’s newest book-style foldable has made headlines for its 8.8mm thickness when folded, making it the thinnest system in its class, although there was debate surrounding this.
Nevertheless, what can’t be disputed is its stacked spec sheet. The Magic V5 incorporates a 6.43-inch, FHD+ AMOLED panel that opens to disclose a 7.95-inch inside display, with each providing adaptive 120Hz refresh charges. Underneath the hood, Qualcomm’s Snapdragon 8 Elite chipset is as highly effective because it will get, whereas a triple rear digicam system contains 50Mp principal, 64Mp telephoto with 3x optical zoom and 50Mp ultrawide.

Chris Corridor / Foundry
The Chinese language model incorporates a 6100mAh battery and 66W quick charging, although these might change barely on the worldwide model. And naturally, the software program expertise will likely be very completely different to cater to Western tastes.
Nevertheless, the massive unknown is the value – will or not it’s any cheaper than the Magic V3’s £1,699.99 price ticket?
Study extra in regards to the system in our Honor Magic V5 hands-on and comparability with the Magic V3.
Apple iPhone 17 sequence – attainable launch in early September
The iPhone 17 appears to be like set to launch in Apple’s acquainted September slot. Based mostly on previous years, it’ll most likely be within the second week of the month.
4 fashions are anticipated as soon as once more, however a giant change is rumoured, with the ultra-thin ‘iPhone 17 Air’ anticipated to exchange the Plus mannequin. The brand new handset is regarded as simply 5.6mm thick and weigh solely 145g, regardless of sporting a 6.6-inch OLED show. Nevertheless, just one rear digicam is predicted, and the battery may very well be restricted to only 2800mAh.
The opposite fashions are anticipated to be much less shocking, with the common iPhone 17 joined by 17 Professional and 17 Professional Max. The common iPhone 17 is predicted to stay with a 6.3-inch panel, however each it and the Air may lastly get a 120Hz refresh charge, albeit with out the automated adjustment of ‘ProMotion’.

Connor Jewiss / Foundry
Apple’s new A19 sequence of chipsets is predicted to make its debut, however the A19 Professional might solely make it to the 17 Professional and Professional Max, with an everyday model on the common telephones. All fashions look set to get an upgraded 24Mp selfie digicam, whereas Professional telephones might get a brand new telephoto lens with 8x optical zoom.
Different rumoured adjustments embody battery upgrades, with the Professional Max turning into the primary iPhone to get a battery over 5000mAh. And naturally, the iPhone 17 sequence will ship operating iOS 26, the newest model of Apple’s cell working system.
There may very well be some small value rises in comparison with the iPhone 16 sequence, however there’s no concrete proof at this stage.
Study extra in regards to the Apple iPhone 17 sequence.
Xiaomi 16 sequence – attainable China launch in October
Qualcomm has confirmed that its upcoming Snapdragon 8 Elite 2 flagship chipset will debut on a Xiaomi telephone. And it appears to be like like that will likely be no less than one of many Xiaomi 16 telephones, which look set to debut in China later this yr forward of a worldwide launch in 2026.
Three flagship fashions are anticipated as soon as once more – Xiaomi 16, Xiaomi 16 Professional and Xiaomi 16 Extremely – although the Professional might skip a worldwide launch, as was the case with the Xiaomi 15 sequence.

Dominik Tomaszewski / Foundry
Apart from the Snapdragon 8 Elite 2, different rumoured upgrades embody a giant soar in battery capacities, doubtlessly as excessive as 7500mAh on the 15 Extremely. Nevertheless, the worldwide model of Chinese language telephones typically ships internationally with smaller batteries.
Charging may improve to 100W (albeit with no charger within the field), whereas all fashions may very well be outfitted with periscope telephoto lenses. By way of design, the common Xiaomi 16 may shift to a two-tone rear end.
The 16 sequence is ready to ship operating HyperOS 3, Xiaomi’s Android 16-based software program. And costs are prone to stay in the identical £899 to £1,299 vary because the Xiaomi 15 sequence.
Study extra in regards to the Xiaomi 16 sequence.
OnePlus 15 sequence – attainable China launch in October
Don’t be fooled by the identify – the OnePlus 15 sequence is the successor to the present OnePlus 13 sequence, with the quantity 4 being thought of unfortunate in China.
If the present technology is something to go by, it’ll embody two fashions as soon as once more, with the flagship OnePlus 15 joined by the higher mid-range OnePlus 15R. A China launch is probably going in direction of the top of 2025, earlier than a worldwide launch in early 2026.

Foundry | Alex Walker-Todd
Whereas the 15 is rumoured to get the brand new Snapdragon 8 Elite 2, a spec leak suggests the 15R may very well be outfitted with final yr’s Snapdragon 8 Elite, making for a big improve. The 15R can be rumoured to get a 165Hz refresh charge show, and it’s unclear whether or not the flagship OnePlus 15 will match it.
The 15R may additionally get a battery in extra of 7000mAh, although that could be reserved for the Chinese language market. However loads of different key specs stay unknown for now.
Don’t need to wait? Try our information to the perfect telephones you should purchase proper now.

