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Home»Finance»Flowers Foods lowers guidance as category pressures impact sales
Finance

Flowers Foods lowers guidance as category pressures impact sales

May 19, 2025No Comments3 Mins Read
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Flowers Foods lowers guidance as category pressures impact sales
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US baked items producer Flowers Meals has lowered its full-year outlook as class pressures weighed on first-quarter gross sales.

Ryals McMullian, the chairman and CEO of Flowers Meals, mentioned the quarter was marked by “financial uncertainty and larger than anticipated class declines”.

The corporate is investing in “on-trend innovation” focusing on “faster-growing classes” as an offset, he mentioned, noting the entry of the corporate’s Dave’s Killer Bread model into snacking and the current acquisition of Easy Mills, a US-based biscuit and snack-bar maker.

Nature’s Personal model proprietor Flowers Meals has forecast web gross sales of $5.29bn to $5.39bn, reflecting 3.8% to five.7% progress over the earlier 12 months.

Earlier steerage projected web gross sales of $5.40bn to $5.49bn, indicating a 5.9% to 7.5% year-on-year progress.

In January, Flowers Meals expanded its snack portfolio by buying Easy Mills for $795m.

Excluding that acquisition, web gross sales for fiscal 2025 are anticipated to be between $5.08bn and $5.17bn, representing a decline of 0.5% to progress of 1.3%.

The earlier steerage, excluding Easy Mills, estimated web gross sales of $5.18bn to $5.26bn, or progress of 1.5% to three%.

Adjusted EBITDA is projected to vary from $534m to $562m, in comparison with the earlier estimate of $560m to $591m.

With out the Easy Mills acquisition, adjusted EBITDA is anticipated to be $504m to $529m, down from the prior steerage of $526m to $554m.

Adjusted diluted EPS is now projected at $1.05 to $1.15, in comparison with the sooner estimate of $1.11 to $1.24.

Excluding Easy Mills, adjusted diluted EPS is anticipated to be $1.13 to $1.22, down from the earlier $1.18 to $1.28.

McMullian mentioned the corporate’s adjusted monetary steerage “displays our first-quarter efficiency, the difficult client atmosphere, and potential for elevated tariff prices”.

He added: “To enhance our near-term outcomes, we’re gaining extra shelf house, profitable new enterprise, and taking different proactive measures, whereas evolving our enterprise to allow long-term outperformance.”

Internet gross sales for the quarter ended 19 April dropped to $1.55bn, and web earnings fell 27.4% to $52.9m.

Adjusted EBITDA climbed 1.6% to $162m, whereas the margin fell 30 foundation factors to 10.4%.

Diluted EPS dipped by $0.09 to $0.25.

Easy Mills added $24.3m in web gross sales together with a web lack of $4.2m, affecting diluted EPS by -$0.02.

Flowers Meals mentioned Easy Mills will contribute $218-225m to the 12 months’s web gross sales, down from $223-230m beforehand.

“Flowers Meals lowers steerage as class pressures impression gross sales” was initially created and revealed by Simply Meals, a GlobalData owned model.

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