Google Pixel 10 Pro Review: Same Pixel, New AI

Value When Reviewed

$999

Finest Costs Right now: Google Pixel 10 Professional

Google performed issues a bit of in a different way when it unveiled the brand new Pixel 10 collection in its entirety on August 20.

As an alternative of a pre-recorded product showcase, the corporate opted for a dwell occasion, pairing representatives from its varied Pixel product groups with late-night TV host Jimmy Fallon, who was seemingly enthused by each side of the brand new line of Google telephones, from the soar to its newest Tensor G5 chipset, to the Pixel 10 Professional Fold’s (admittedly spectacular) new IP68-rated ingress safety. It was, to say the least… completely different.

Intrigued (and a bit of confused) by this important shift in tone for a Pixel launch, I used to be left questioning whether or not it might mirror the telephones themselves additionally taking a distinct tack this 12 months.

As with the model’s 2024 Pixel line, the Pixel 10 household is made up of a quartet of gadgets: the bottom Pixel 10, the Pixel 10 Professional, the Pixel 10 Professional XL, and the aforementioned Fold.

That Tensor G5 chipset isn’t the one range-wide improve both; the bottom Pixel 10 arguably gained probably the most notable new {hardware} addition, within the type of a 3rd digicam – a 5x telephoto sensor – granting it imaging versatility extra in step with its Professional-branded siblings. The ten Professional XL, in the meantime, acquired a notable increase to charging speeds, whereas ditching the previous-generation’s lowest 128GB storage choice.

After which now we have the Pixel 10 Professional.

Google’s smaller top-tier cellphone benefitted from all the identical upgrades as its siblings, however past that, seemed like probably the most unaltered entry between generations.

Upfront, I’ll concede that Pixel 9 Professional customers have subsequent to zero purpose to improve in consequence, however with that new beefed-up customary Pixel 10, ought to these trying to transfer from an older Pixel to one in all Google’s latest telephones go for this pint-sized powerhouse, or spend their cash elsewhere inside this newest Pixel line?

Design & Construct

• Similar dimensions as predecessor and Pixel 10
• New Pixelsnap magnetic accent help
• 207g weight

Google made a marked change to the look of its telephones with 2021’s Pixel 6 lineup, ditching the digicam island for a digicam bar. It’s change into the defining design trait of the collection, evolving with every subsequent iteration – till the Pixel 10 collection, that’s.

Like the ten Professional XL and 10 Professional Fold, the smaller Pixel 10 Professional seems to be precisely like its predecessor. It’s 0.1mm thicker than the Pixel 9 Professional and the digicam bar is a fraction taller, however past that, the cellphone’s {hardware} format, supplies, end and silhouettes align completely.

This isn’t a criticism per se. The Pixel was all the time Google’s try at creating an Android cellphone that follows the iPhone formulation, and a constant, well-defined design language is prime to this method.

With apparently no person else leaning right into a digicam bar design, Pixels have change into more and more straightforward to identify in a crowd, maybe extra so than the likes of Samsung’s customary or Plus-sized Galaxy S telephones (their vertical rear triple digicam array is way extra frequent amongst Android telephones).

I used to be impressed with the step-up in match and end when dealing with final 12 months’s Pixel 9 Professional, and that very same stage of polish persists on this technology. The Pixel 10 Professional seems to be and feels premium, its mirror-shine aluminium body contrasted with a silky matt glass again.

You’ve acquired 4 colourways to select from, with two finishes persisting from final 12 months: Porcelain and Obsidian (primarily white and black), plus two new accent colors: Jade and Moonstone (pictured). Simply as with Apple’s telephones, the Professional-branded Pixels sport extra muted tones, in comparison with the usual Pixel 10, however I feel the Moonstone end of my evaluate pattern treads the road superbly: titanium gray with a contact of lavender, which provides a bit of curiosity with out being distracting.

As earlier than, you’ve acquired IP68-certified safety towards mud and water, and Corning’s competent, high-end Gorilla Glass Victus 2 back and front, which in my time with the cellphone thus far has confirmed resilient sufficient to make sure every thing nonetheless seems to be box-fresh.

my year-old Pixel 9 Professional XL, the end remained fairly flawless, nevertheless, grime can accumulate within the seam between the glass again and metallic encompass; one thing I hope Google has tightened up with its 2025 entries.

Regardless of wanting similar to their predecessors, there’s one {hardware} addition throughout the Pixel 10 collection that isn’t instantly obvious, however is price getting enthusiastic about: Pixelsnap.

One among my favorite upgrades within the historical past of the iPhone must be MagSafe (launched on the iPhone 12 collection again in 2020), and the various magnetic accent ecosystem it’s given rise to within the years since. After I learnt that the Qi2 wi-fi charging customary, which was launched in January 2023, was going to embrace the identical magnetic ring (permitting for compatibility with MagSafe equipment), I couldn’t wait to see which Android producer would soar on the usual first.

Pixelsnap would possibly quietly be one of many Pixel 10 Professional’s most significant {hardware} upgrades

Other than final years HMD Skyline, nevertheless, Qi2 adoption has been non-existent, till the Pixel 10 collection, that’s. Pixelsnap is Google’s branded tackle the Qi2 customary, which in addition to compliant charging (extra on that later), all of the sudden opens up the likes of the Pixel 10 Professional to 1000’s of MagSafe and Qi2 cross-compatible equipment: from chargers to stands, wallets, mounts and extra.

As a way to justify the title Google has, after all, launched a restricted line of its own-brand add-ons. We’ve collated a listing of each Pixelsnap accent accessible proper now, if you happen to’re interested by what’s on supply. Pixelsnap would possibly quietly be one of many Pixel 10 Professional’s most significant {hardware} upgrades.

Display screen & Audio system

• 6.3-inch Tremendous Actua 1-120Hz LTPO AMOLED show
• Sharpest show within the Pixel 10 collection
• Improved earpiece speaker

Google has taken to placing some very nice screens on its most up-to-date Pixels and that’s as true as ever this 12 months. Technically, the Pixel 10 Professional has the identical ‘Tremendous Actua’ show as its predecessor, save for the truth that it now shines even brighter than earlier than (a ten% improve), that means HDR content material seems to be even higher and outside viewing is even clearer – one thing I’ve massively appreciated towards the beneficiant summer time solar we’re experiencing within the UK as I write this.

A 2200-nit high-brightness mode ceiling (up from 2000 on the Pixel 9 Professional) and a 3300-nit peak brightness for HDR content material (up from 3000 on the 9 Professional), place it forward of each of its most like-minded rivals within the iPhone 16 Professional and Samsung Galaxy S25, on this regard.

Coming from the bigger Pixel 9 Professional XL’s show, it took me a short while to acclimatise to typing on the ten Professional’s narrower 6.3-inch panel, however as somebody who appreciates a uncommon high-end compact Android, I used to be glad to take care of the training curve.

The identical 495ppi density means it’s a lot sharp (the sharpest amongst the Pixel 10 lineup), whereas that dynamic refresh charge works laborious to steadiness energy consumption with visible fluidity (between 1Hz and 120Hz), for one of the best viewing expertise attainable. Not like another telephones, the ten Professional’s show doesn’t appear to fetter video games both, that means you may anticipate the very best body charges the {hardware} and software program is able to delivering.

You might have a pleasant quantity of management over the show too, with a reworked show settings menu that provides higher management over brightness, plus what reveals up in your lock display screen, lock display screen shortcuts and extra. You’ll be able to toggle the show’s color profile between ‘Pure’ and ‘Adaptive’ however I most well-liked the punchier look of the latter (which is the default setting).

It’s price noting that, like many telephones with excessive constancy shows, the Pixel 10 Professional doesn’t use the panel’s native 1280 x 2856 decision out of the field (it runs at 1080 x 2410). If you wish to sharpest viewing expertise attainable, you’ll must toggle on the ‘Max decision’ choice in settings; supplied you’re snug with the extra battery drain.

A tip of the hat additionally goes to the dependable ultrasonic fingerprint sensor within the Pixel 10 Professional’s possession, (Google ditched optical in-display sensors with the Pixel 9 collection), which even works with damp fingers.

One of many much less mentioned upgrades to the Pixel 10 Professional and Professional XL is speaker association. Sadly, whereas each fashions boast a revised earpiece speaker, solely the XL mannequin features a bolstered down-firing speaker.

Even so, in side-by-side testing, my Pixel 10 Professional served up a notably fuller and louder sound than the Pixel 9 Professional XL on the identical quantity stage. The ten Professional’s sound profile would profit from extra distinguished bass (maybe one thing the ten Professional XL’s improved audio delivers on), nevertheless it in any other case comes with respectable loudspeaker audio

Specs & Efficiency

• 3nm Google Tensor G5 chipset
• 16GB RAM throughout all storage variants
• Completely different storage velocity relying on capability and area

AI (and earlier than this, machine studying) has change into the primary focus of the Pixel telephones, and this 12 months Google is promising some main strides in efficiency on this entrance.

First, the corporate’s own-brand Tensor chips at the moment are being manufactured by TSMC, with the Pixel 10 line’s new Tensor G5 utilizing the foundry’s 3nm course of. On paper, the G5 guarantees a 34% enchancment to CPU efficiency and a 60% increase to TPU (AI-based) efficiency; these are not-insignificant features.

What’s extra, if you happen to’re prepared to splash the money, inside house now is available in a brand new ZUFS (Z for ‘Zoned’) flavour: an optimised kind of NAND storage (from an organization referred to as SK Hynix, if you happen to’re ) tailor-made to AI utilization on cell; it extra effectively teams duties and sorts of information, in comparison with typical UFS requirements. Cracks begin to seem, nevertheless, while you have a look at the assorted storage variants the Pixel 10 Professional are available, internationally.

Wherever you’re on the earth, you may anticipate this new, extra environment friendly ZUFS customary if you happen to select the top-tier 1TB mannequin (priced at £1,449 / $1,449 / €1,589), and within the US, it additionally applies to the 512GB mannequin too. Elsewhere, nevertheless, you get extra typical UFS 4.0 on the 512GB mannequin, whereas the 256GB variant makes use of UFS 4.0 worldwide, as nicely.

Whereas not as egregious as the bottom iPhone’s persistent 60Hz show refresh charge cap, on the storage entrance, Google has – till now – held the Pixel line again throughout all storage variants, with older, much less environment friendly, slower UFS 3.1 tech, in comparison with rivals who’ve used UFS 4.0 (and in some circumstances UFS 4.1) for at the least a technology or two.

Not each model of the corporate’s newest ‘Professional’-branded telephones comes with one of the best accessible storage customary on supply

So, whereas the transfer to UFS 4.0 is a step in the appropriate route for the Pixel line as a complete, the truth that not each model of the corporate’s newest ‘Professional’-branded telephones comes with one of the best accessible storage customary on supply appears disingenuous. Particularly when the official Pixel 10 Professional product web page doesn’t even inform potential consumers that they is likely to be about to buy a mannequin utilizing an inferior storage customary, simply because they don’t want a bigger capability cellphone.

As for the bottom 128GB capability choice, Google ought to have nixed it utterly this 12 months, because it has with the Pixel 10 Professional XL (and dropped the next storage variants down in value too). It’s the model I’ve been reviewing, and solely when it got here to downloading massive information throughout setup did I realise one thing was ‘unsuitable’.

Other than the truth that I used to be in a position to fill about 70% of the cellphone’s storage simply by downloading my customary repertoire of apps, and a pair of excessive profile video games (particularly Name of Responsibility: Cellular and Zenless Zone Zero), the property for stated video games took noticeably longer to drag onto the Pixel 10 Professional than I’ve grown used to from nearly all of Android telephones I’ve examined during the last couple of years.

Google Pixel 10 Professional benchmarks

Google’s Tensor silicon has all the time been AI-first, providing extra clout to on-device AI processing than competing chipsets, with TPU features being the largest improve between the Tensor G4 and the Tensor G5 powering the Pixel 10 collection. This focus, nevertheless, has meant they’ve been left missing in different areas; on the very least when evaluating synthetic benchmark scores.

In testing, the Pixel 10 Professional’s G5 chipset is a few 12 months behind Qualcomm’s present top-tier cell silicon – the Snapdragon 8 Elite – scoring nearer to 2023’s Qualcomm Snapdragon 8 Gen 3 (which powered nearly all of 2024’s finest telephones), by way of CPU efficiency.

As for gaming, proper now the Pixel 10 Professional feels extra behind the curve than it should be, defaulting to ‘Low’ graphical settings in demanding video games like ZZZ, dropping frames constantly when upping these graphical settings, and scoring the identical or decrease than its predecessor in GFX Bench comparisons.

That is maybe the largest conundrum for potential Pixel homeowners…

There are a number of attainable causes for the Pixel 10 Professional’s lacklustre gaming efficiency and the one treatment proper now appears to be time. Shifting from the Tensor G4 to the G5 additionally meant a shift from a Mali to a PowerVR GPU, with help for the latter seemingly lagging behind the Mali (the likes of Genshin Influence’s minimal Android system necessities don’t even cite help PowerVR GPUs, for instance).

Individually, preliminary system exams counsel that the Pixel 10 Professional (and presumably all Pixel 10 fashions) aren’t but operating on the newest Vulkan API, which implies the GPU isn’t possible being leveraged to its fullest, particularly when tasked with benchmarking.

Whereas it would sound like I’m bashing the center of the Pixel 10 Professional fairly laborious, in real-world use it really makes for a reasonably pleasurable, premium-feeling expertise – as with earlier Pixels.

That is maybe the largest conundrum for potential Pixel homeowners: are you prepared to pay a premium for Google’s particular flavour of Android and all of the performance that entails, figuring out that – when utilizing typical metrics – the {hardware} at these telephones’ core lags behind the competitors by a significant quantity from the get-go?

Cameras

• 50Mp essential, 48Mp ultrawide and 48Mp 5x telephoto sensors
• 42Mp selfie digicam
• New options embody Digital camera Coach, as much as 100x Professional Res Zoom and extra

I like the Pixel digicam expertise, a lot so that it was the driving pressure behind my option to mainline Pixel telephones for the reason that Pixel 4 collection (even with that technology’s abysmal battery life). Nevertheless, that allegiance began to wane with the Pixel 8 Professional, and floor to a halt with the 9 Professional.

Don’t get me unsuitable, final 12 months’s Pixel has glorious cameras, able to holding their very own (as confirmed towards the Galaxy S25 Extremely, in my latest digicam comparability) however they don’t supply the clear lead that they as soon as did.

Apple has gone from power to power within the video division, the cameras on Samsung’s high telephones simply make completely different selections to Google’s, reasonably than higher or worse selections, whereas consumers outdoors the US even have a slew of outlandishly good digicam telephones from Chinese language cellphone makers (2025’s Xiaomi 15 Extremely, Vivo X200 Extremely, Oppo Discover X8 Extremely and Huawei Pura 80 Extremely spring to thoughts) to contemplate as nicely.

With this in thoughts, competitors amongst one of the best digicam telephones is arguably more durable than it’s ever been, so why select the Pixel 10 Professional?

As with different aspects of the Pixel person expertise, AI is prime to capturing on the Pixel 10 Professional, and this technology will get a set of associated new options. The Tensor G5 additionally encompasses a new ISP (picture sign processor), which focuses on improved low-light efficiency – together with video.

Digital camera Coach (above) analyses no matter’s within the viewfinder and, after asking about what it’s you’re attempting to {photograph}, supplies step-by-step steerage within the digicam app. I really thought it was legitimately helpful. When you don’t really feel like a assured photographer when capturing along with your cellphone, and also you’re prepared to present it the time, Digital camera Coach seems to be to be an extremely highly effective device that may at the least train you images fundamentals, and isn’t accessible on something aside from Pixel.

Tremendous Res Zoom was launched on the Pixel 3 collection and has served to protect or enhance picture constancy at increased focal lengths; most just lately between 5x and 30x. The Pixel 10 Professional and Professional XL blow this out of the water, with their new Professional Res Zoom, which promised seize at as much as 100x.

Whereas Tremendous Res Zoom used varied methods to create one of the best picture attainable, the additional you zoom in, the extra authentic picture information you’re dropping. So, how did the Pixel 10 Professional achieve such highly effective new zoom performance? The reply is generative AI. Primarily, while you seize a high-zoom picture on the Pixel 10 Professional, Tremendous Res Zoom does its finest to grasp what it’s you’re attempting to {photograph} and, utilizing its coaching information, generates the picture particulars it ‘thinks’ you’d anticipate to see within the closing picture.

It’s a forward-looking, software-centric various to including a removable telephoto lens (an answer the Vivo X200 Extremely turned to) and – supplied you’re glad along with your cellphone successfully making up components of a picture – means far higher versatility from the Pixel 10 Professional’s digicam expertise than its predecessors.

Whereas Google’s take seems to ship fascinating outcomes extra constantly, when in comparison with the likes of Honor’s AI Tremendous Zoom tech (comparability made at 100x utilizing the Honor Magic 7 Professional), it does nonetheless stumble. The 100x wind turbine shot, for instance, sees the foamy crests of waves was what resemble the favelas of Rio. That stated, this expertise will solely get higher with time.

The corporate already dipped into generative AI in its images expertise, with options similar to final 12 months’s Reimagine, that means that the Professional Res Zoom’s method shouldn’t really feel too surprising. Nevertheless, if you happen to’re searching for authenticity in your images, shoot at nearer distances or just uninstall the Professional Res Zoom mannequin inside the digicam app, and the restrict will return to 30x when capturing stills.

Digital camera Coach seems to be to be an extremely highly effective device that may at the least train you images fundamentals

The Pixel 10 Professional now additionally provides C2PA verification, letting you see whether or not a captured picture was edited, the way it was possible edited, and thus whether or not AI was used within the picture’s creation. In our AI period, picture provenance is just turning into extra essential. I simply hope it is a case of Google main by instance, and extra cellphone makers comply with.

It’s price noting that new options like Digital camera Coach and Professional Res Zoom haven’t but progressed to video seize, however succesful off-device 8K HDR upscaling within the type of Video Enhance persists from earlier entries within the Pixel line.

Wanting extra broadly on the photographs the Pixel 10 Professional can seize, it’s up there with one of the best and has specific strengths in low gentle, towards noise and grain (to not point out a succesful astrophotography seize mode), in addition to macro capturing, whether or not capturing utilizing the primary sensor, or in a devoted seize mode that depends on the cellphone’s autofocus-capable 48MP ultrawide sensor.

Selfies additionally supply pleasingly correct colors and element, and portrait mode bokeh (background blur) seems to be to have improved, coming nearer in high quality to that of Samsung’s portrait mode, in addition to the pictures attainable from a few of these aforementioned Chinese language rivals.

This can be a nice digicam expertise for individuals who don’t need to have to consider getting an excellent wanting shot, however for these after the perfect picture high quality, different entries can produce higher outcomes.

Battery Life & Charging

• 4870mAh battery
• 30W wired + 15W wi-fi charging (Qi2)
• 50% cost in half-hour (based mostly on testing)

Regardless of being a compact cellphone by Android requirements, and virtually the identical dimensions as its predecessor, Google was in a position to squeeze in a fractionally bigger 4870mAh cell into this 12 months’s smaller Professional mannequin. Pair that with the brand new, smaller 3nm course of utilized by the Tensor G5, storage effectivity features at these increased capacities, the totally dynamic LTPO show and software program optimisations from Android 16, and the Pixel 10 Professional seems to be made to ship on the battery entrance.

Longevity-wise I used to be pleasantly stunned by the Pixel 10 Professional’s efforts. Exterior of foldables, sub-5000mAh capability batteries have change into one thing of a rarity within the Android house, and don’t often instil a complete lot of confidence, however on this Pixel proved reliable.

A rating of 13 hours 3 minutes with PCMark’s Battery 3.0 check places it on-par with its predecessor, while outclassing different flagships just like the Samsung Galaxy S25 Edge (12:18), and Honor Magic 7 Professional (12:37). Actual-world utilization served up a screen-on time of round 7.25 hours, that means a day and a half of use on a single cost, or day-long intensive use, with out concern.

There’s a world through which the upper storage fashions – with their extra superior storage – would possibly yield higher energy effectivity, however with out these models at hand to check, that’s merely hypothesis.

The openness of Qi2 inside Pixelsnap isn’t to be neglected

As for charging, Google quotes the identical 55% cost in half-hour utilizing the right charger (a 30W minimal USB-PD PPS energy adapter) as with the Pixel 9 Professional, and in testing I got here near this determine. The cellphone refilled to greater than 25% in quarter-hour, passing 50% on the 30-minute mark, slowing to 70% cost after 45 minutes after which rolling over the 100% end line after precisely 90 minutes.

That’s not blistering so far as quick charging goes, nevertheless it outpaces the iPhone 16 Professional’s 20W and the bottom Galaxy S25’s 25W quoted wired charging speeds. As ever, look outdoors this trio of cellphone makers and also you’ll possible be envious of the battery capacities, expertise (like silicon-carbon anodes) and charging speeds that rivals supply up. Motorola’s Edge 60 Professional and Xiaomi’s succesful Poco F7 – two of one of the best mid-range telephones accessible proper now – each include 90W wired charging, for instance.

In addition to getting access to an unlimited, established magnetic accent ecosystem, Pixelsnap additionally operates on the Qi2 customary, which implies wi-fi charging speeds as much as 15W. As soon as once more, there are rivals boasting quicker proprietary wi-fi speeds, however the openness of Qi2 inside Pixelsnap isn’t to be neglected.

One slight sting is that, past apparent features similar to a bigger battery and show, the Pixel 10 Professional XL additionally advantages from extra superior Qi2.2 help, which ups wi-fi charging speeds to 25W – in step with MagSafe speeds on the newest iPhones – in addition to faster 45W wired charging in addition.

Why the smaller Pixel 10 Professional is locked on the identical charging speeds as the bottom Google Pixel 10 has by no means explicitly been detailed, however I presume it has to do with the smaller thermal envelope and, by extension, security. A bit disappointing, nonetheless.

Take a look at our rundown of one of the best battery life telephones for our high suggestions.

Software program & Apps

• Android 16 w/ Materials 3 Expressive at launch
• Robust 7 years OS + safety replace help
• New AI-based options, together with Magic Cue and Journal app

Google’s clear interpretation of Android will get a recent coat of paint on the Pixel 10 collection, within the type of Android 16. This newest launch debuts what the corporate has dubbed Materials 3 Expressive, which focuses on higher personalisation, in addition to extra partaking UI components, animations and interactions.

There are seen tweaks far and wide, with various levels of subtlety. For instance, every entry inside the Settings menu is now wearing a gradient of color (versus monochrome, as earlier than), whereas toggles now include an added ‘✔’ or ‘✘’ for higher transparency and improved glanceability. All in all, Android 16 on the ten Professional has a extra distinct and divisive look. It’s not as clear or minimalist because it as soon as was, however this visible revision is arguably simpler to parse, regardless of the next diploma of muddle.

Though the Pixel 10 Professional runs Android 16 out the field, Google’s ongoing dedication to seven generations of each working system and safety updates stays among the many finest within the enterprise too.

As touched on earlier than, AI is the primary thrust of any Pixel cellphone and within the case of the Pixel 10 Professional, that Tensor G5 chip is provided to service the newest iteration of the corporate’s Gemini Nano mannequin, quicker than any earlier rendition (the corporate guarantees an 2.6x uptick in processing on the Pixel Screenshots app, for instance).

With reference to apps, I noticed a lot of new first-party additions. NotebookLM, Google’s spectacular AI-powered analysis app – which you’ll share information with and ask questions of – makes an look out-the-box, as does a brand new devoted Password Supervisor app. In the meantime, the brand new My Pixel app replaces the native Ideas app; boasting a extra refined interface that surfaces function highlights, explainers and grants fast entry to help sources. All great things.

There’s additionally the brand new Journal app, which as you would possibly anticipate, is supposed for every day reflection, packing help for photographs, well being information and places, in addition to textual content. This being a Google expertise, nevertheless, the app additionally comes with a sizeable facet of AI. After selecting some pre-defined targets throughout setup, AI then makes use of context and previous subjects to assist encourage future entries.

The AI recommendations to get issues began with every put up are useful, and the generated insightful summaries are novel too, however I query whether or not one thing as explicitly private as a journal ought to have any type of AI integration in any respect? Particularly in case your entries have an opportunity of being processed off-device.

Magic Cue is without doubt one of the essential pillars of the Pixel 10 Professional’s new AI performance. It’s an expertise that highlights Google’s means to leverage accessible person information throughout nearly all of its app suite; providing up pertinent, context-aware data, as and while you want it.

On the 10 Professional’s launch, we noticed Fallon responding to messages (above) asking about dinner reservations, images with a specific topic, at a specific time and place, flight particulars, normal dialog subjects and extra, every with only a single faucet, supplied by Magic Cue. Leaping into the Cellphone app to amend that dinner reservation, in the meantime, resulted in Magic Cue showing with a particular card on high of the dialler, containing the present reserving particulars, to assist make the change.

The potential is evident, and it’s a defining Pixel unique that actually goes past something we’ve from rivals, largely because of its pervasiveness throughout the Pixel 10 Professional’s person expertise.

Samsung’s Now Temporary and AI Choose – as they function on the likes of the Galaxy S25 collection – have a level of context-awareness, like Magic Cue, however they’re energetic options that require you go and provoke each options to leverage their dynamic performance. Magic Cue is passive, in that by simply utilizing the cellphone, you can find makes use of for the function as and when it chooses to look.

The flip facet is that it’s important to be dedicated to Google’s app suite to maximise Magic Cue’s usefulness and be prepared to open up extra of your private information for the function’s cross-app interplay. Google says, “your Magic Cue app information and up to date display screen exercise are protected in a safe setting,” and that it’s all dealt with on-device.

The function additionally will get its personal entry inside the cellphone’s settings app, the place you may tailor the sorts of recommendations it provides, the first-party apps it might supply information from (on the time of writing, that’s Calendar, Contacts, Gmail, Hold, Messages and Pixel Screenshots), in addition to its means to counsel helpful data – similar to surfacing flight data out of your emails when speaking about it in your messages – and its means to complete duties extra effectively – for instance, surfacing your calendar when somebody asks about your upcoming availability.

One different function price shouting about frustratingly stays a US unique in the interim, however in the identical manner that Digital camera Coach serves to assist burgeoning cell photographers refine their abilities, the reworked Pictures editor now helps you to merely say what kind of edit you need to obtain with a picture, utilizing pure language. It’s splendid for individuals who don’t know how one can obtain a sure look or what to repair a photographic fake pas with out figuring out which settings to change and options to make use of. That is one other Pixel-exclusive function with large potential (though its integration into the Pictures app has me hoping it’ll change into a wider Android staple in due time).

Value & Availability

The Pixel 10 collection hit pre-order on August 20, with each new member bar the Pixel 10 Professional Fold happening sale within the likes of the US and UK, on August 28 (though Google cites a ship date of August 29 within the UK, on the time of writing).

You’ll be able to choose the Pixel 10 Professional up instantly from Google, from Amazon UK or Amazon US however the identical gamut of carriers and retailers that stocked the Pixel 9 collection will possible proceed to supply up Google’s newest line of telephones too.

The Pixel 10 Professional begins at £999 / $999 / €1099, however if you happen to’ve learn this far you already know that I feel the 128GB mannequin is finest prevented; supplied you may swing for the following capability up, the 256GB model, which sells for £1099 / $1099 / €1199. There’s additionally the 512GB mannequin, which prices £1219 / $1219 / €1329 and makes for a greater deal in US, the place it advantages from that extra superior Zoned storage (ZUFS).

As talked about earlier, if you’d like the full-fat 1TB Pixel 10 Professional, it’ll set you again a not-insignificant £1449 / $1449 / €1589. And herein lies the issue with this newest Pixel pricing.

It’s simpler to see the place your cash goes with {hardware}, so when probably the most engaging points of a cellphone fall to its software program, asking for prime three- to 4 figures is a large ask, particularly when there are a wealth of succesful high-end and even mid-range telephones that at the moment are embracing comparable (if less-polished) AI smarts for considerably much less.

Must you purchase the Pixel 10 Professional?

With Google’s newest compact Professional cellphone, it’s a case of the tip outcome being higher than the sum of its components. Primarily based on typical benchmarks, it’s significantly missing as a productiveness powerhouse or a gaming monster, however in apply, it’s a pleasure to make use of.

Maybe greater than any Pixel in latest reminiscence, whereas the Pixel 10 Professional excels in areas the place Pixels all the time are inclined to excel, the market round them has caught up. Most high-end telephones cameras are able to taking nice pictures in most situations, throwing AI-based context-aware recommendations out and, whereas not essentially Qi2-compatible, the likes of Infinix, Oppo and OnePlus have granted their telephones entry to the identical magnetic accent ecosystem as Pixelsnap and MagSafe.

There’s no query that Pixel 10 Professional’s design, cameras and software program expertise are first charge, however until you’re after any of these unique (for now) new Pixel options – Digital camera Coach, Magic Cue, Professional Res Zoom and so forth. – there’s little purpose to favour the Pixel 10 Professional over extra reasonably priced flagship opponents from Samsung, Apple, OnePlus or – outdoors of the US – Honor, Xiaomi, Oppo and past.

Specs

• Android 16 (at launch)
• 6.3-inch 20:9 1-120Hz 1280 x 2856 LTPO OLED Tremendous Actua show
• Gorilla Glass Victus 2 back and front
• Ultrasonic in-display fingerprint sensor
• 3nm Google Tensor G5 (manufactured by TSMC)
• 16GB RAM
• 128GB (UFS 3.1), 256GB (UFS 4.0), 512GB (US = ZUFS | RoW = UFS 4.0), 1TB (ZUFS)
• Cameras:
  • 50Mp 1/1.3-inch ƒ/1.68 essential sensor w/ OIS and 82° FoV
  • 48Mp 1/2.55-inch ƒ/1.7 ultrawide w/ autofocus and 123° FoV
  • 48Mp 1/2.55-inch ƒ/2.8 5x telephoto w/ OIS and 22° FoV
  • 42Mp ƒ/2.2 selfie digicam w/ 103° FoV
• Stereo audio system
• Twin-SIM (US = eSIM-only)
• Wi-Fi 5/6/7
• Bluetooth 6.0
• 4870mAh battery
• Pixelsnap magnetic accent compatibility
• 30W wired charging
• 15W wi-fi charging (Qi2)
• 152.8 x 72 x 8.6mm
• IP68 licensed
• 207g
• Colors: Obsidian, Porcelain, Jade, Moonstone