In a world the place there are many fears about AI, Google has powerfully proven how it may be a pressure for good.
Its Tremendous Bowl advert, titled ‘Dream Job’, follows a father as he watches his daughter develop up, culminating in a second the place she leaves for college. As he navigates the challenges of change, he leans on Google’s Gemini Dwell function to arrange for a job interview.
The AI assists him by appearing as a dialog companion, serving to him construct confidence and refine his solutions. Nonetheless, quite than portraying AI as a chilly, mechanical assistant, the advert frames it as an empowering device that gives help in moments of uncertainty.
Google makes it clear that Gemini Dwell is just not about changing actual conversations however about giving individuals the instruments to arrange for them. It acts as a sounding board, serving to those that could really feel lonely or anxious about social interactions to practise and enhance.
Whether or not it’s getting ready for a job interview, practising public talking or just working in your communication expertise, AI is offered as a supportive pal quite than some form of pressure that may take your job or substitute face-to-face interactions.
Google’s strategy, at a time when tens of hundreds of thousands of eyes had been on it, is refreshing.
Dominik Tomaszewski / Foundry
One other factor that’s nice about this industrial is its assertion about how AI can be utilized responsibly. Whereas it continues to evolve, it ought to by no means substitute the real, irreplaceable connections that make us human.
The daddy within the advert nonetheless seeks human connection and his relationship together with his daughter stays on the coronary heart of the story. The AI merely acts as a device to assist him navigate an necessary transition in his life.
It’s clear that a very powerful means we will all use AI is to boost what we already care about. Its final objective must be to assist join individuals, not substitute them.