O’Meara elaborated that as a result of overwhelmingly adverse press about Prince Harry and Meghan, it was a smart enterprise transfer to have him “rehabilitate and refresh his media profile” by taking a step again to provide the partnerships middle stage.
“Harry had develop into one thing of a lightning rod for adverse PR which was harming perceptions of the organizations he was attempting to help,” O’Meara stated as he famous the negatives of getting a high-profile “model ambassador.”
The PR exec added that when an envoy’s “halo impact” is diminished by unhealthy press, it’s “considerably harder to draw consideration and generate the required media protection to construct consciousness.”
That is simply the newest hit to the Sussexes after they had been dropped by Spotify following their $20 million deal.