IKEA has launched a brand-new expertise for purchasers referred to as Lilla Äventyret, an AR recreation that allows you to find out about sea life. The expertise is supposed as a means for IKEA to work together with its prospects, and was developed to be a enjoyable expertise for the entire household, in response to IKEA’s advertising and marketing supervisor Helena Gouiveia.
IKEA partnered with Meta and Warpin to create the expertise. Utilizing an Instagram filter that allows you to discover components of the shop to find information about sea life, and even take selfies with numerous sea creatures. Although it’s a recreation, it’s additionally meant to be instructional. So anybody from youngsters to adults can find out about ocean-related considerations.
To entry the sport, retailer guests might want to scan a QR code utilizing their telephone’s digital camera. Afterwards, they will transfer across the retailer and use the AR function at numerous departments.
The AR recreation is barely obtainable at sure IKEA areas
Whereas the tutorial recreation could sound like enjoyable, there’s a caveat. It’s not obtainable in every single place. Actually it’s solely accessible in a really restricted variety of shops. Particularly these in Sweden.
Lilla Äventyret is obtainable in 21 completely different IKEA shops all through the nation. With the restricted entry although, it sadly means anybody outdoors of Sweden received’t be obtainable to take a look at the expertise. However in case you are close to one of many choose areas in Sweden that has this expertise, it may be a neat approach to make the purchasing journey extra enjoyable. Particularly for households that wish to increase the expertise for his or her youngsters.
To get began, guests will want to verify the Instagram app is put in on their cell system. Then scan a QR code utilizing their telephone’s digital camera. This may allow them to obtain the required Instagram filter, which they will then activate contained in the Instagram app.